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CW to Stop Streaming Gossip Girl

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April 17th, 2008

Gossip Girl on CWThe LA Times reports that the CW network will remove Gossip Girl streaming from its website at CWTV.Com.   The story points to what Bill and I have expected all along, despite reports to the contrary, advertising is still far more profitable via traditional means.

There are a variety of reasons for this including that demographic information about the viewers, a critical component to the advertising model on television is tracked via Nielsen.  Good demographic information about random web users isn't valued as much by advertisers.

Will we see a spike in iTunes sales as a result?  I doubt it.  Or will it just bring a gaggle of young women to learn about illegal downloading of torrents.  We know at least at the onset of the season Gossip Girl charged a heavy premium for 30 second spot according to reports.  Whether it was able to hold that up now that up based on not so great ratings is in doubt, and I suspect that's exactly why the CW is blocking the streams on the web.

I don't think that's a great idea, either.  I have to run, but more on this later.

Update: did a new post on this topic.

 
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