| Scoreboard for Thurs. April 17, 2008 |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 10.75 | 9.36 | 7.64 | 4.79 | 2.79 |
| Rating/Share: Adults 18-49 | 3.0/9 | 2.8/8 | 3.4/10 | 1.5/4 | 1.1/3 |
CBS won the night in terms of total viewers with Survivor: Micronesia and repeats of CSI and Without a Trace and FOX was in second overall with its game shows, Are You Smarter than a 5th Grader and Don't Forget the Lyrics. But FOX finished second overall and third in the 18-49 demo. CBS finished second in the demo and the peacocks at NBC cans puff their feathers way, way out there today with a convincing win in the 18-49 demo (albeit against no real competition on CBS other than Survivor, and none on ABC at all).
I'm going to absolutely ignore any comments in this post today, but it is time for Marc Berman to get a clue -- at least a little bit of a clue and then go back to enjoying Big Brother. Berman notes a couple of things: one that 30 Rock will never be a breakout hit. That's probably true, actually, but where else can you get lines along the lines of "Save it for your iVillage blog, Lemon!"?
Of course Berman said something very similar breakout hit wise just a couple of weeks ago about The Office. OK, he said the exact.same.thing about The Office.
Now if the standard is American Idol, sure The Office is never going to be a breakout hit. But if the standard is about as many viewers as Deal or No Deal and having more than twice as many viewers in the 18-49 demo - then I'd call it a straight-up hit. The Office, with more than 9.8 million viewers and a 4.9/13 in the 18-49 demographic led NBC to a nightly win in the demo. In terms of the demo it is a breakout hit.
I have no problem at all for Marc's bias to not like The Office and explain why. That's fair. But to not judge a show based on its numbers is folly. And a 4.9 in the demo *is* a breakout hit. The Office was certainly at an advantage last night because there was still no new Grey's Anatomy, and CSI was a repeat. Its demo performance will erode when Grey's comes back, but whether you love The Office or hate it, you have to love, love, love those numbers.
That said, I am sort of with Berman when it comes to Eli Stone, which Marc thinks we've seen the last of. Repeats of LOST probably wasn't the best lead-in, but no matter. The real problem for Eli is that without its live plus seven days of DVR usage numbers, it stinks it up in the 18-49 demo. I won't be surprised if ABC cancels it, nor will I be surprised if they keep it and give it another try. The show is cute, the ratings are not. It's certainly on the bubble, the only question is whether the bubble has burst. We won't have to wait much longer to find out.
With no real competition to speak of, NBC's (soon to be ABC's?) Scrubs also had a very solid performance in the 18-49 demographic with a 3.7/10 in the demo at 9:30pm.
See Thursday night's full details:
| Time | Network | Show | Viewers (Millons) | 18-49 Rating/Share | HH Rating |
|---|---|---|---|---|---|
| 8:00 | CBS | Survivor: Micronesia | 12.09 | 3.8/12 | 7.2 |
| FOX | Are You Smarter Than a 5th Grader | 9.19 | 2.5/8 | 5.6 | |
| ABC | LOST (Repeat) | 3.74 | 1.1/3 | 2.9 | |
| NBC | My Name is Earl | 6.77 | 2.6/9 | 4.5 | |
| CW | Smallville | 3.49 | 1.4/4 | 2.7 | |
| 8:30 | NBC | 30 Rock | 6.42 | 2.8/8 | 4.5 |
| 9:00 | CBS | CSI (Repeat) | 10.69 | 2.8/7 | 7.8 |
| FOX | Don't Forget the Lyrics | 9.53 | 3.2/9 | 6.1 | |
| ABC | LOST (Repeat) | 4.49 | 1.5/4 | 3.5 | |
| NBC | The Office | 9.81 | 4.9/13 | 5.7 | |
| CW | Supernatural (Repeat) | 2.1 | 0.8/2 | 1.7 | |
| 9:30 | NBC | Scrubs | 7.31 | 3.7/10 | 4.8 |
| 10:00 | CBS | Without a Trace (Repeat) | 9.47 | 2.4/7 | 7.1 |
| ABC | Eli Stone | 6.13 | 2.0/6 | 4.6 | |
| NBC | ER | 7.75 | 3.1/9 | 5.9 |
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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Awesome 18-49 numbers for The Office. I love Liz Lemon and 30 Rock, it’s a great show.
ABC is back next week. Betty, Grey’s and LOST.
Awesome 18-49 numbers for The Office. I love Liz Lemon and 30 Rock, it's a great show.
ABC is back next week. Betty, Grey's and LOST.
Robert,
How much do you think that execs are putting into Live+7 numbers? By your charts it seems about 1/2 of viewers for individual shows are time-shifting these days, and the number, I expect, will continue to increase.
Robert,
How much do you think that execs are putting into Live+7 numbers? By your charts it seems about 1/2 of viewers for individual shows are time-shifting these days, and the number, I expect, will continue to increase.
Andrea, it’s nowhere near half but some shows it’s around 1/3 sometimes. Of last week’s top 20 most DVRd (absolute numbers) the range was like 30%-13%.
I expect that the executives do look at these numbers a bit, but not so much for renew or cancel decisions…
it’s probably more an indicator for how much urgency they put into concocting massive PR that will be necessary to make the advertisers believe that DVR viewers are worth paying for.
If they can actually construct such a case, I think the numbers get more and more important.
Andrea, it's nowhere near half but some shows it's around 1/3 sometimes. Of last week's top 20 most DVRd (absolute numbers) the range was like 30%-13%.
I expect that the executives do look at these numbers a bit, but not so much for renew or cancel decisions…
it's probably more an indicator for how much urgency they put into concocting massive PR that will be necessary to make the advertisers believe that DVR viewers are worth paying for.
If they can actually construct such a case, I think the numbers get more and more important.
Andrea, it's nowhere near half but some shows it's around 1/3 sometimes. Of last week's top 20 most DVRd (absolute numbers) the range was like 30%-13%.
I expect that the executives do look at these numbers a bit, but not so much for renew or cancel decisions…
it's probably more an indicator for how much urgency they put into concocting massive PR that will be necessary to make the advertisers believe that DVR viewers are worth paying for.
If they can actually construct such a case, I think the numbers get more and more important.
Eli Stone..pure garbage…bombed in its season finale…no big surprise…ABC Studios/Touchstone…produced this winner..Julia Franz who ran that ship into the ground with Carpoolers, Caveman, Cane, Miss Guided, Reaper, etc just came back from “maternity” leave and her contract which expires in June is not being renewed…of course she gets to leave with dignity by claiming she wants to pursue other things…what? like producing another loser slate for some other successful production house?…tv has been turned over to women..and this is what you get…tina fey’s words not mine…and look at how far down ratings overall are year to year…the masses would rather surf the net and watch video on youtube.com then watch the steady stream of slop development has churned out these past few years…as for mark berman he hailed “eli stone” as a “potential blockbuster” only to call it last nights “loser” without any further commentary…bermans a “tv insider” like dick cheney cares about your childrens future…as for julia franz she’ll end up with another big paying gig somewhere..guaranteed.
Eli Stone..pure garbage…bombed in its season finale…no big surprise…ABC Studios/Touchstone…produced this winner..Julia Franz who ran that ship into the ground with Carpoolers, Caveman, Cane, Miss Guided, Reaper, etc just came back from “maternity” leave and her contract which expires in June is not being renewed…of course she gets to leave with dignity by claiming she wants to pursue other things…what? like producing another loser slate for some other successful production house?…tv has been turned over to women..and this is what you get…tina fey's words not mine…and look at how far down ratings overall are year to year…the masses would rather surf the net and watch video on youtube.com then watch the steady stream of slop development has churned out these past few years…as for mark berman he hailed “eli stone” as a “potential blockbuster” only to call it last nights “loser” without any further commentary…bermans a “tv insider” like dick cheney cares about your childrens future…as for julia franz she'll end up with another big paying gig somewhere..guaranteed.
Eli Stone..pure garbage…bombed in its season finale…no big surprise…ABC Studios/Touchstone…produced this winner..Julia Franz who ran that ship into the ground with Carpoolers, Caveman, Cane, Miss Guided, Reaper, etc just came back from “maternity” leave and her contract which expires in June is not being renewed…of course she gets to leave with dignity by claiming she wants to pursue other things…what? like producing another loser slate for some other successful production house?…tv has been turned over to women..and this is what you get…tina fey's words not mine…and look at how far down ratings overall are year to year…the masses would rather surf the net and watch video on youtube.com then watch the steady stream of slop development has churned out these past few years…as for mark berman he hailed “eli stone” as a “potential blockbuster” only to call it last nights “loser” without any further commentary…bermans a “tv insider” like dick cheney cares about your childrens future…as for julia franz she'll end up with another big paying gig somewhere..guaranteed.
“I expect that the executives do look at these numbers a bit, but not so much for renew or cancel decisions…”
Although NBC seems to have done just that for Lipstick Jungle–for the life of me, I can’t see any other reason this show was renewed.
“I expect that the executives do look at these numbers a bit, but not so much for renew or cancel decisions…”
Although NBC seems to have done just that for Lipstick Jungle–for the life of me, I can't see any other reason this show was renewed.
“I expect that the executives do look at these numbers a bit, but not so much for renew or cancel decisions…”
Although NBC seems to have done just that for Lipstick Jungle–for the life of me, I can't see any other reason this show was renewed.
Zucker and Silverman have a crush on Brooke Shields? I also think they think (rightly or wrongly) if they give this show some time it will appeal to the Sex in the City crowd.
And As Bill always says, in its current form, NBC is more of a beggar than a chooser.
Zucker and Silverman have a crush on Brooke Shields? I also think they think (rightly or wrongly) if they give this show some time it will appeal to the Sex in the City crowd.
And As Bill always says, in its current form, NBC is more of a beggar than a chooser.
Zucker and Silverman have a crush on Brooke Shields? I also think they think (rightly or wrongly) if they give this show some time it will appeal to the Sex in the City crowd.
And As Bill always says, in its current form, NBC is more of a beggar than a chooser.
Not just the begging aspect by NBC, but I think many shows will be back from all the networks because they didn’t have as many new options to choose from because of the strike, at least for Fall 2008.
With the pilots/shows flowing again though, I’d expect some really short leashes come this Fall on those shows, and I’d expect a bigger turnover between Fall and early 2009 than usual.
Not just the begging aspect by NBC, but I think many shows will be back from all the networks because they didn't have as many new options to choose from because of the strike, at least for Fall 2008.
With the pilots/shows flowing again though, I'd expect some really short leashes come this Fall on those shows, and I'd expect a bigger turnover between Fall and early 2009 than usual.
Not just the begging aspect by NBC, but I think many shows will be back from all the networks because they didn't have as many new options to choose from because of the strike, at least for Fall 2008.
With the pilots/shows flowing again though, I'd expect some really short leashes come this Fall on those shows, and I'd expect a bigger turnover between Fall and early 2009 than usual.
mr. seidman..”ba ba booey” berman says “the office” has “no likeable characters” thats why its not a break out hit..he should know a thing or two about unlikeable characters…he was that fat, obnoxious kid they used to beat the sh*t out of in the school yard back in junior high. egg foo berman loves new/old christine and hates the office and 30 rock. figures he love the julia louis-dryfuss show..what else would you expect from berman the george costanza clone.