Comments on: Please Stop Blaming Lousy Weekend Ratings on Lower PUT Levels

By: Robert Seidman

Robert Seidman — Tue, 22 Apr 2008 07:23:45 +0000

I wonder too, Daniel!

By: Robert Seidman

Robert Seidman — Tue, 22 Apr 2008 07:23:45 +0000

I wonder too, Daniel!

By: Daniel C

Daniel C — Tue, 22 Apr 2008 05:36:17 +0000

Thanks for the great info. I was searching for something like that without any luck.

I wonder how the demo numbers break down by day?

By: Daniel C

Daniel C — Tue, 22 Apr 2008 05:36:17 +0000

Thanks for the great info. I was searching for something like that without any luck.

I wonder how the demo numbers break down by day?

By: Robert Seidman

Robert Seidman — Mon, 21 Apr 2008 20:25:50 +0000

Mikey, the data must be available for purchase. CBS for example knows the aggregate reach of viewers for NCAA games (~132 million) which was much greater than any of the average point-in-time viewership for any single game.

By: Robert Seidman

Robert Seidman — Mon, 21 Apr 2008 20:25:50 +0000

By: Mikey

Mikey — Mon, 21 Apr 2008 20:13:36 +0000

Not only do you not have it, I believe it’s not even produced.

Although someone here may know otherwise.

By: Mikey

Mikey — Mon, 21 Apr 2008 20:13:36 +0000

Not only do you not have it, I believe it's not even produced.

Although someone here may know otherwise.

By: Robert Seidman

Robert Seidman — Mon, 21 Apr 2008 18:33:46 +0000

@Mikey I agree across the board — the data says less than half are watching at any given moment, not that less than half watched any portion. Unfortunately we don’t have that data.

By: Robert Seidman

Robert Seidman — Mon, 21 Apr 2008 18:33:46 +0000

@Mikey I agree across the board — the data says less than half are watching at any given moment, not that less than half watched any portion. Unfortunately we don't have that data.

By: Mikey

Mikey — Mon, 21 Apr 2008 18:25:44 +0000

The numbers actually seem to say that only around 40% are watching at any given moment.

If you aggregated the number who watch any portion of primetime on a given night it would be quite a bit higher.

By: Mikey

Mikey — Mon, 21 Apr 2008 18:25:44 +0000

The numbers actually seem to say that only around 40% are watching at any given moment.

If you aggregated the number who watch any portion of primetime on a given night it would be quite a bit higher.

By: Robert Seidman

Robert Seidman — Mon, 21 Apr 2008 07:23:06 +0000

Yes, at least during primetime. Isn’t it comforting to know that most people in the Nielsen universe aren’t watching TV?

The universe size drops to ~221m if you make it 18+ and it’s ~246m if you take ages 12+

By: Robert Seidman

Robert Seidman — Mon, 21 Apr 2008 07:23:06 +0000

Yes, at least during primetime. Isn't it comforting to know that most people in the Nielsen universe aren't watching TV?

The universe size drops to ~221m if you make it 18+ and it's ~246m if you take ages 12+

By: Sue

Sue — Mon, 21 Apr 2008 06:52:54 +0000

does this mean if Nielsen says there are around 286 million people age 2 and up that on any given night only around 40% watch television of any kind be it broadcast or cable?

By: Sue

Sue — Mon, 21 Apr 2008 06:52:54 +0000

does this mean if Nielsen says there are around 286 million people age 2 and up that on any given night only around 40% watch television of any kind be it broadcast or cable?