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Largest % Time-Shifting Gain For Broadcast Shows, Mar 31- Apr 6

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April 21st, 2008

Beauty And The Geek Again Leads with a 30+% Increase From Time-Shifting

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For the week of March 31 - April 6, CW's Beauty and the Geek again lead all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 30.3% over the 1.467 million that watched it Live giving it a Live+7 audience of 1.912 million.

Another CW show was just a fraction behind, America's Top Model had its audience increase by 30.0% over its Live airing placing it second for the week. Rounding out the top 1o were Wednesday's Big Brother, Tuesday's Big Brother, Eli Stone, Sunday's Big Brother, New Amsterdam, Medium and My Name is Earl.

Unusually, CBS dominated top 20 time-shifted shows on a % basis with 11 of the 20. While we expect to see CBS shows in the top 20 for absolute DVR audience size, it's s surprise to see so many of them in the top 20 for % viewing increase.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

BEAUTY AND THE GEEK-3 CW 1,912 1,467 445 30.3%

2

AMERICA'S Top Model-4 CW 4,361 3,354 1,007 30.0%

3

Big Brother 9-WED CBS 6,211 4,930 1,281 26.0%

4

BIG BROTHER 9-TUE CBS 6,523 5,317 1,206 22.7%

5

ELI STONE ABC 5,992 4,900 1,092 22.3%

6

BIG BROTHER 9-SUN CBS 6,544 5,352 1,192 22.3%

7

NEW AMSTERDAM FOX 7,369 6,096 1,273 20.9%

8

MEDIUM NBC 10,721 8,897 1,824 20.5%

9

MY NAME IS EARL NBC 8,257 6,854 1,403 20.5%

10

Criminal Minds CBS 14,351 11,954 2,397 20.1%

11

SURVIVOR: MICRONESIA CBS 13,640 11,457 2,183 19.1%

12

The Big Bang Theory CBS 9,024 7,673 1,351 17.6%

13

American Idol-TUESDAY FOX 27,315 23,282 4,033 17.3%

14

GHOST WHISPERER CBS 9,783 8,357 1,426 17.1%

15

MEN IN TREES ABC 6,052 5,170 882 17.1%

16

NUMB3RS CBS 11,105 9,489 1,616 17.0%

17

How I Met Your Mother CBS 10,163 8,694 1,469 16.9%

18

Two and a Half Men CBS 15,642 13,474 2,168 16.1%

19

CSI: MIAMI - TUESDAY SP(S) CBS 15,808 13,627 2,181 16.0%

20

PUSSYCAT DOLLS:GIRLICIOUS CW 1,408 1,218 190 15.6%

Fans of the "bubble shows" Eli Stone (ABC) and New Amsterdam (Fox) will point to their big increases in viewership via DVR as one of the reasons they should be renewed. For their sake, let's hope the network executives agree.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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