|Scoreboard for Sun. April 20, 2008|
|Total Viewers (million)||10.79||8.40||5.20||4.31||1.30|
|Rating/Share: Adults 18-49||3.6/10||1.7/5||1.3/4||2.0/6||0.5/1|
Many blame lousy Friday and Saturday ratings on fewer viewers being around, which is at least a bit exaggerated. But how do you explain lousy ratings on Sundays, one of the most watched night's of broadcast television? One word: repeats. ABC won the night (no repeats), followed by CBS (also no repeats), but only ABC and FOX could crack the 18-49 age demographic "Mendoza Line" with a 2.0 or better in the age demo. And FOX just barely got there.TV analysis is a wacky business. People comparing last night performance of to last years at this time (when it was basically the same). But I'm a what have you done for me lately guy and last night's performance by the babes on Wisteria Lane will be another record low performance in a year where the show prior to the strike was very strong.
DH is one series where the strike appears to have hurt it and it seems that serialized dramas took a better hit than shows that you can jump in on at any time, like. We'll see. The Housewives pulled in 15.58 million and a 5.5 rating in the 18-49 demographic and was still the most watched show of the evening, but it was steadily in the 18 millions with even better performance in the demo most of the year.
DH may get a bump when it comes to live plus seven days of DVR viewing but we won't see that for a few days. While last year's 4/22 episode had only 15.91 million, it was up against tougher competition on the other networks.
CBS' line up of, and a Hallmark Hall of Fame movie: Sweet Nothings in My Ear fell well short of averaging 9 million viewers and short of the 2.0 in the age demographic as well. The Tiffany network can't blame repeats, or fewer viewers on Sunday night, but it perhaps can blame the Pope, whose New York City visit preempted and at least part of with local coverage. Sweet Nothings with just over 8 million viewers underperformed last 4/22/07's Hallmark presentation which drew 10.66 million.
Over on ABC, the finale of Oprah's Big Give featuring more Oprah and even Jennifer Aniston barely cracked 10 million viewers and a 3.2/9 (rating/share) in the 18-49 demographic. Not shabby, but these days Oprah is no Gordon Ramsay. Brothers & Sisters was back in the 10pm slot and dominated against the Hallmark Hall of Fame movie and a Law & Order: rerun. Some say that retention out of wasn't spectacular but most shows following hits lose 50% or more of the lead-in, so I call retaining two thirds spectacular. And the 3.6/10 in the 18-49 demo wasn't shabby at all either.
See Sunday Night's Full Details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share||HH Rating|
|FOX||King of the Hill (Repeat)||2.62||1.2/4||1.8|
|8:00||ABC||Oprah's Big Give||10.03||3.2/9||6.2|
|CW||Everybody Hates Chris (Repeat)||1.26||0.4/1||1.1|
|8:30||FOX||King of the Hill (Repeat)||4.52||2.1/5||3.3|
|CW||Aliens in American (Repeat)||1.2||0.4/1||1|
|CBS||Sweet Nothings in My Ear (9p-11p)||8.14||1.5/4||5.4|
|10:00||ABC||Brothers & Sisters||10.5||3.6/10||6.9|
|NBC||Law & Order:(Repeat)||5.95||1.6/4||4.6|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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