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Top Sports Shows, April 7-13, March Madness, Masters

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April 21st, 2008

Men's NCAA Basketball & The Masters Golf Tourney Top TV Ratings

NCAA on CBS - Road to the Final FourThe Men's NCAA Basketball final game between Kansas and Memphis, where Memphis' inability to make free throws down the stretch lead to their demise, had an average viewership of 19.5 million to lead all other sports shows by a wide margin for the week of April 7-13, 2008.

When Tiger Woods wins the Masters, it boosts TV ratings significantly, but while he was second this year, he never really threatened on Sunday. Because of that the Sunday Master's telecast averaged 13.1 million viewers and the Saturday telecast averaged 8.3 million viewers, well down from the levels experienced when Tiger is in the lead.

Top Sports Shows for the Week of April 7-13, 2008:

RANK

PROGRAMS

Network

Persons Live+SD (000)

HH Rating Live+SD

1

NCAA MEN'S B-BALL - KANSAS v. MEMPHIS

CBS

19,501

12.1

2

MASTERS GOLF TOURN.-SUN 4/13

CBS

13,148

8.6

3

PRELUDE TO A CHAMPIONSHIP 4/07

CBS

12,037

7.9

4

MASTERS GOLF TOURN. SAT 4/12

CBS

8,268

5.6

5

NCAA MEN'S B_BALL CHAMP-POST 4/07

CBS

8,052

5.3

6

NASCAR SUBWAY FRESH FIT 500 4/12

FOX

7,226

4.4

7

NASCAR SPRINT CUP PRE 4/12

FOX

5,514

3.4

8

Friday Night Smackdown

CW

4,304

2.5

9

SATURDAY BASEBALL NY YANKS AT BOST/COLO AT ARZ

FOX

4,027

2.7

10

MLB SUNDAY NIGHT - YANKEES/RED SOX

ESPN

3,895

2.6

11

NCAA WOMENS B-BALL - STANFORD/TENNESSEE

ESPN

3,858

2.5

12

MASTERS GOLF HILITES-THU 4/10

CBS

3,842

2.9

13

MASTERS GOLF TOURNAMENT - SECOND ROUND

ESPN

3,549

2.7

14

NBA SAN ANTONIO AT LA LAKERS-SUN 2

ABC

3,339

2.4

15

MASTERS GOLF HILITES-FRI(S)-04/11/2008

CBS

3,175

2.3

16

FUTBOL LIGA MEXICANA SUN GUADALAJARA VS AMERICA

TF

3,018

1.3

17

SATURDAY BASEBALL-COLORADO AT ARIZONA

FOX

2,972

2.0

18

FOX SAT BBALL-RAIN DELAY(S)-04/12/2008

FOX

2,332

1.6

19

NBA TORONTO AT DETROIT-SUN 1

ABC

2,128

1.6

20

J NANTZ REMEMBERS: '78 MASTERS 4/13

CBS

1,904

1.4

A standard weekly NASCAR Sprint Cup race (Fresh Fit 500) crossed the finish line with 7.2 million viewers and was third among sporting events for the week.

As usual the "sport" of faux wrestling on Friday Night Smackdown did well, outdrawing two Yankees/Red Sox games, the Women's NCAA Basketball championship and several national NBA games with 4.3 million viewers.

The Futbol Liga Mexicana game between Guadalajara and America is a surprise on the list with an average of 3.0 million viewers. I don't feel ashamed to admit I had to Google to learn that "TF" stands for the network TeleFutura.

This is the second week in a row we've received weekly sports ratings data from Nielsen. They're raising my hopes a bit that it could become a regular trend again. Fingers crossed!

Our Sports Ratings combine both Broadcast and Cable sports.

Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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