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What You're Watching on Your DVRs (Broadcast Networks), March 31-April 6

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April 21st, 2008

American Idol on FOXDVR viewing is trending up, and this week 27 shows had DVR audiences of greater than one million viewers. #27 on the list, America's Next Top Model had the second highest percentage of its viewership occur via DVR (30%) even though it doesn't make the top 20 in terms of absolute DVR viewing.

American Idol stands at the top of almost all our lists,  but the main trend that holds up is this: people largely use the DVR to merely time-shift viewing of reality shows with greater than 60% of DVR viewing typically occurring the same night that the show aired. In the case of American Idol, that grows to 70%!

The only "reality show" that broke that trend was the premiere episode of Hell's Kitchen, where less than 50% of the viewing occurred the same night. Of course, I am beginning to wonder if HK shouldn't be considered a scripted drama!

Among the scripted dramas DVRs seemed to be less used for pure time-shifting and commercial avoidance and more as just a tool to watch your favorite shows whenever you feel like it. Only 21.4% of CSI: NY's viewing occurred on the same night it aired.

Meanwhile CBS comedies The Big Bang Theory and How I Met Your MotherTwo and a Half Men had over 50% of their DVR viewing on the same night they aired, while had just under 50% of its viewing occur the same day.

Is there hope for FOX's New Amsterdam? Perhaps. With the screwed up season due to a writer's strike, and a 20% increase over live viewing with DVR usage, it might come off the bubble and the subsequent week's live plus same day viewing was up a bit.

This data lags behind so we won't see how many people watched the finale of New Amsterdam on a live plus seven day basis or how the premiere of The Office did via DVR until next week's report.

For a full top 20 list of shows with the highest percentage increase via DVR viewing, see Bill's post.

Top 20 Largest Time-shifted Audience Broadcast TV Shows:

Rank Show Net Total Live+7 Viewers (000) Live Viewers (000) Total DVR Viewers (000) %Viewing via DVR Live+SD Viewers (000) %Live+SD
1 American Idol-TUESDAY FOX 27,315 23,282 4,033 17.3% 26,117 70.3%
2 American Idol-WEDNESDAY FOX 25,755 22,697 3,058 13.5% 24,839 70.0%
3 CSI CBS 22,365 19,598 2,767 14.1% 20,577 35.4%
4 Criminal Minds CBS 14,351 11,954 2,397 20.1% 12,811 35.8%
5 SURVIVOR: MICRONESIA CBS 13,640 11,457 2,183 19.1% 12,870 64.7%
6 CSI: MIAMI - TUESDAY SP(S) CBS 15,808 13,627 2,181 16.0% 14,230 27.6%
7 Two and a Half Men CBS 15,642 13,474 2,168 16.1% 14,504 47.5%
8 CSI: MIAMI CBS 17,100 14,995 2,105 14.0% 15,650 31.1%
9 MEDIUM NBC 10,721 8,897 1,824 20.5% 9,649 41.2%
10 Dancing with the Stars ABC 21,184 19,499 1,685 8.6% 20,557 62.8%
11 NUMB3RS CBS 11,105 9,489 1,616 17.0% 10,406 56.7%
12 HELL'S KITCHEN FOX 12,695 11,125 1,570 14.1% 11,849 46.1%
13 CSI: NY CBS 14,011 12,537 1,474 11.8% 12,853 21.4%
14 How I Met Your Mother CBS 10,163 8,694 1,469 16.9% 9,502 55.0%
15 GHOST WHISPERER CBS 9,783 8,357 1,426 17.1% 9,058 49.2%
16 MY NAME IS EARL NBC 8,257 6,854 1,403 20.5% 7,528 48.0%
17 Big Bang Theory, THE CBS 9,024 7,673 1,351 17.6% 8,435 56.4%
18 Big Brother 9-WED CBS 6,211 4,930 1,281 26.0% 5,937 78.6%
19 WITHOUT A TRACE CBS 16,121 14,843 1,278 8.6% 15,196 27.6%
20 NEW AMSTERDAM FOX 7,369 6,096 1,273 20.9% 6,595 39.2%

 Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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