Declining NBA Playoff Ratings, It's the Clock!

Categories: ',TV Business

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April 22nd, 2008

nba.gif I wrote earlier this week about declining NBA playoff ratings. Today Gregg Easterbrook (in ESPN's Tuesday Morning Quarterback) gives a perfectly simple reason why. In recent years, the most interesting playoff games have been in the Western Conference, yet their games start so late as to prevent most Eastern time zone viewers from staying up to watch them!

NBA to East Coast -- Please Don't Watch Our Games: For two consecutive years, TMQ has lamented that the interesting early playoff action in the NBA has been in the Western Conference, yet the NBA draws up its schedule such that weeknight games in Arizona, California, Colorado and Texas don't start until 9:30 or 10:30 p.m. ET. Half the United States population lives in the Eastern Time Zone; the NBA schedules many appealing playoff games too late for half the U.S. population to watch, then claims to be shocked and amazed that ratings are low.....

TVbytheNumbers staff is happy to be in the ~16% of the population in the Pacific Time Zone that never has to stay up late to watch sports, but were we tennis fans those "Breakfast at Wimbledon" telecasts might get a bit tough. Here's a breakdown of US population by time zone, for those looking to do some research on their own.

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