Nielsen Ratings Mon April 21: Nobody Watched Gossip Girl and CBS is Young Again

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April 22nd, 2008

Scoreboard for Mon. April 21, 2008 ABC CBS NBC FOX CW
Total Viewers (million) 13.15 11.46 9.86 8.34 2.63
Rating/Share: Adults 18-49 3.5/9 4.0/10 2.8/7 2.6/7 1.3/3

Some things are easily predictable and at this point predicting that ABC will win the most viewers on a Monday and that CBS will win the 18-49 year old age demographic and be followed by NBC, FOX and The CW is one of them.

Dancing with the Stars was again the most watched show on a Monday night (17.82 million), but CBS has that youthful Monday spring in its step.  The most notable thing to me of the night was not DWTS (or Gossip Girl) but rather how totally Rules of Engagement destroyed Samantha Who? in the 18-49 demographic. It was a smackdown!  The shows had about the same amount of viewers (10.13 million for Samantha, 10.6 million for Rules) but Rules had a 4.1/10 in the 18-49 demographic where Samantha could muster but a 2.9/7.

Other things that stick out to me.  If the there is a lower HUT (household universe of television - jargon for the number of homes with televisions turned on and watching tv) at 8pm due to Daylight Savings Time why does FOX run the new episode of Bones at 8pm and a repeat of House at 9pm? 

Why not switch that around.   As it is, the repeat of House did about as well as the new Bones.  That seems dumb to me and I'd switch it up.   I understand the fear around "changing things around", but in this day in age, people can find the shows they want to watch.  It seems like Bones would've gotten more juice at 9pm. But, alas, I'm an unemployed blogger not a network executive.

As for Gossip Girl the only nice thing I can say about it was I found the title of last night's episode, "The Blair Bitch Project" at least mildly amusing.  Only 2.44 million tuned in, even though there will be no Internet streaming.  We can conclude that little stunt accomplished, well, absolutely nothing.  Meanwhile, One Tree Hill with total lack of promotion and abundant Internet streaming reeled in 2.82 million or almost 16% more viewers than Gossip Girl.  Update: I did not give Gossip Girl or the CW enough credit with regard to improvements in the 18-49 demo, which did improve over the pre-strike average.  More here.

See Monday Night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share HH Rating
8:00 ABC Dancing With The Stars (8p-9:30p) 17.82 4.3/11 11.8
  CBS Big Bang Theory 7.51 2.9/8 4.6
  NBC Deal or No Deal (8p-10p) 10.02 2.6/7 6.2
  FOX Bones 8.64 2.7/7 5.8
  CW Gossip Girl 2.44 1.3/3 1.8
8:30 CBS How I Met Your Mother 8.52 3.7/9 5
9:00 CBS Two and a Half Men 13.28 4.9/12 8.3
  CW One Tree Hill 2.82 1.4/3 2
  FOX House (Repeat) 8.04 2.6/7 5.6
9:30 ABC Samantha Who? 10.13 2.9/7 6.8
  CBS Rules of Engagement 10.63 4.1/10 6.8
10:00 ABC The Bachelor: London Calling 7.66 2.7/7 4.7
  NBC Medium 9.54 3.1/8 6.8
  CBS CSI: Miami 14.42 4.3/12 9.7

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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