With Apologies to Dawn Ostroff, Gossip Girl and its Fans

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April 22nd, 2008

The CW’s Dawn OstroffA special thank you to James Hibberd at the Hollywood Reporter who helped teach me the error of my ways.  I didn't put enough focus on the Gossip Girl's demographic performance last night and as such, I did completely overlook the fact that its performance in the demo was up 7%-8% from its pre-strike 18-49 demographic average.

While overall last night's total viewers were below the pre-strike average, in the all important demographic, it was up.  Good news indeed for the Gossip Girl.  

 The CW also notes that GG had its third best performance ever in adults 18-34 and women 18-34, behind only the pilot episode and the episode that aired on 11/14.  Gossip girl also won its timeslot among female teens.

While I'd not attribute any of this to GG's lack of Internet streaming, the performance was better where it mattered and better is better.   One Tree Hill also scored well among teenage females winning the timeslot.

For the evening, CW was second in women 18-34 and first amoung female teens.  I'm sorry Dawn Ostroff!  And thanks again to Mr. Hibberd. 

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