Nielsen Ratings: The Office & Hell's Kitchen Impress in the 18-49 Demo

Categories: Nielsen Broadcast TV Show Ratings Adults 18-49

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April 23rd, 2008

Yet another list where both airings of American Idol stand atop of all others.  No surprises there.

Desperate Housewives, which was fourth in the overall rankings, moves up a spot in the 18-49 year old demographic to number 3.  Two and a Half Men, which was #7 overall, jumps to #4, and NBC's The  Office which didn't even make the overall viewing top 20 (it was #21) jumps all the way up to #5.  Hell's Kitchen, the 16th ranked show in total viewing climbs to #6 in the 18-49 demo.  These shows all improved from their overall ranking when it comes to the 18-49 demographic.

But then there's Dancing with the Stars, the #3 and #5 shows overall that drops to #10 and #14 on this list.  That's not as bad as it was for CBS' NCIS though, which was #6 overall with over 15 million viewers and fell to number 20 on this list where it had only about 4.1 million 18-49 year olds watching.  The 50+ crowd loves NCIS!

CBS can take comfort in the fact that it still placed the most shows on this list with 7, followed by NBC and ABC with five each, and FOX with only 3 three.

The most impressive two shows on this list to me were NBC's The Office and FOX's Hell's Kitchen.  58.6% of Hell's Kitchen's overall viewers were in the key demographic.   The Office was even more impressive, with 65.8% of its total viewers being in the 18-49 demographic.  By comparison, 48.67% of American Idol's viewers were in the demo, and but 27% of NCIS' viewers.

Nielsen Top Twenty 18-49 Shows by viewers for the week ending 04/20/08:

Rank Shows Net 18-49 rating (LIVE+SD) Viewers 18-49 (LIVE+SD) (000)
1 American Idol-TUESDAY FOX 8.8 11,509
2 American Idol-WEDNESDAY FOX 8.8 11,498
3 Desperate Housewives ABC 5.5 7,259
4 Two and a Half Men CBS 5.3 6,988
5 OFFICE NBC 5.0 6,488
6 HELL'S KITCHEN FOX 4.7 6,190
7 Law And Order:SVU NBC 4.7 6,173
8 Biggest Loser 5 NBC 4.4 5,827
9 Rules of Engagement CBS 4.1 5,372
10 Dancing with the Stars ABC 4.1 5,339
11 SURVIVOR: MICRONESIA CBS 3.9 5,132
12 CSI: NY CBS 3.9 5,051
13 SCRUBS NBC 3.7 4,792
14 DANCING W/STARS RESULTS ABC 3.6 4,673
15 Criminal Minds CBS 3.5 4,560
16 How I Met Your Mother CBS 3.4 4,504
17 BROTHERS & SISTERS ABC 3.4 4,498
18 OPRAH'S BIG GIVE ABC 3.2 4,239
19 MEDIUM NBC 3.2 4,219
20 NCIS CBS 3.1 4,094

Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved

 
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