| Scoreboard for Thurs. May 1, 2008 |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Total Viewers (million) | 14.39 | 11.39 | 7.80 | 6.87 | 2.72 |
| Rating/Share: Adults 18-49 | 4.1/11 | 4.4/12 | 2.3/6 | 3.0/8 | 1.3/3 |
An all-original Thursday night was back to kick off the May Sweeps. No repeats! But the thing with sweeps is this is just more legacy television 1980s thinking. Change does not come easy to these folks and the reality these days seems to be that trying to win the sweeps is about as important as trying to win the NFL Pro Bowl.
As is typically the case in a no repeats Thursday, CBS wins the most viewers but ABC wins the 18-49 demographic. NBC was fourth overall but third in the demo.
That might have been the BEST LOST EVER! I could have done without seeing Ben puke in crystal clear high definition, but loved it otherwise from beginning to end. LOST actually improved over its 9pm performance one month ago when it had 11.46m viewers and a 4.6 in the demo. Last night it had 12.33m and a 4.8/13 in the demo. I can't remember if Grey's Anatomy carried over into the 10pm hour by a couple of minutes though, and if so, LOST's final numbers will be down a little from those reported here. Update 11:15AM PDT: Medialife Magazine is reporting LOST had a 5.5 rating in the 18-49 demo and I tend to think this is the more accurate number. I'll do another update when I see the finals later.
Update: 11:26AM PDT: Travis Yanan confirms that LOST did indeed pull a 5.5 in the 18-49 demo in the overnights and notes that it picked up men 18-49 as it went along and didn't lose much in the second half hour. He suggests that when the couple of minutes of Grey's overrun is filtered out in the finals that it may have actually grown in key demos in the second half hour. I enjoyed this episode so much I may have to go back and watch it again!
The Office didn't do as well as it did last week when there was no Grey's Anatomy, and a repeat of CSI. It still pulled a 3.9 in the 18-49 demo, but that's more than 20% off last week's demo performance.
Grey's lost out to CSI in terms of total viewers, but as typical kicked CSI's butt in the demo -- though CSI itself had very good demo numbers too, Grey's demo performance was about 36% better. Marc Berman notes that the numbers for Grey's and CSI are both off significantly versus last year's comparable airings. CSI was down 16% overall and 22% in the demo, and Grey's was off 20% overall and 25% in the demo. Ouch. Some of this will however be made up for with live plus seven day DVR viewing. And OK, I'll say it - Internet viewing. Both the legal and the illegal variety.
But our friend Berman also says "One look at Scrubs and there is absolutely no reason for ABC to potentially be putting this on its schedule next season." All it takes is one look at this, to know Marc is wrong and that if ABC put it on somewhere besides Thursday night's (perhaps as a replacement for According to Jim) it's still capable of pulling really good 18-49 demo numbers. Out of six shows airing from 8pm-9pm it was still third in the 18-49 demo. I'd say that merits a look!
Berman is also a total flip-flopper on The Office. He goes from "it will never be a break out hit" to "I loved last night's episode" to "this show's problem is it has no likable characters" to "I really enjoyed last night's episode."
Marc, don't you realize there are people who actually see your comments in their overall context and that your writing isn't viewed as just "point in time"? Speaking of which, I may yet wind up flip-flopping in a major way concerning the Gossip Girl and that will be way more painful for me than reading Marc's analysis.
The ratings for our pals "Sam & Dean" on Supernatural...languished.
Thursday night's details:
| Time | Network | Show | Viewers (Millons) | 18-49 Rating/Share | HH Rating |
|---|---|---|---|---|---|
| 8:00 | CBS | Survivor: Micronesia | 12.98 | 4.2/13 | 6.9 |
| FOX | Are You Smarter Than a 5th Grader | 8.32 | 2.1/6 | 5.3 | |
| ABC | Ugly Betty | 8.52 | 2.5/8 | 6.4 | |
| NBC | My Name is Earl | 6.06 | 2.3/7 | 4.3 | |
| CW | Smallville | 3.56 | 1.4/4 | 2.7 | |
| 8:30 | NBC | Scrubs | 5.3 | 2.4/7 | 3.7 |
| 9:00 | CBS | CSI | 16.74 | 4.6/11 | 11.4 |
| FOX | Are You Smarter Than a 5th Grader | 8.95 | 2.5/6 | 5.5 | |
| ABC | Greys Anatomy | 16.02 | 6.3/16 | 10.3 | |
| NBC | The Office | 7.56 | 3.9/10 | 4.8 | |
| CW | Supernatural | 2.27 | 1.0/2 | 1.8 | |
| 9:30 | NBC | 30 Rock | 5.54 | 2.8/7 | 3.8 |
| 10:00 | CBS | Without a Trace | 13.5 | 3.3/9 | 9.6 |
| ABC | LOST | 12.33 | 4.8/13 | 7.4 | |
| NBC | ER | 7.35 | 2.9/8 | 5.7 |
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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LOST was amazing last night. Ouch for Grey’s, CSI and 30 Rock.
I don’t usually watch CSI and Grey’s but i love 30 Rock and Tina Fey.
LOST was amazing last night. Ouch for Grey's, CSI and 30 Rock.
I don't usually watch CSI and Grey's but i love 30 Rock and Tina Fey.
I absolutely love Supernatural, but I’m surprised that last nights episode had as many viewers as it did. That episode wasn’t worthy of the actors or the fans. (Note to the CW, leave it off the DVD’s and pretend it never happened.)
I wonder how many viewers bailed at the half-hour mark? Any chance of finding out?
I absolutely love Supernatural, but I'm surprised that last nights episode had as many viewers as it did. That episode wasn't worthy of the actors or the fans. (Note to the CW, leave it off the DVD's and pretend it never happened.)
I wonder how many viewers bailed at the half-hour mark? Any chance of finding out?
Hey Robert Seidman,
Why do u always post the Survivor ratings wrong?. The ratings for last night’s episode is 7.9 and NOT 6.9…and i always see every week the ratings for SURVIVOR is always lower than what it should be.
No offence, I suppose you are NOT a fan of Survivor or just a miscalculation.
BTW, another BIG blindside at yersterday’s episode of SURVIVOR.
Hey Robert Seidman,
Why do u always post the Survivor ratings wrong?. The ratings for last night's episode is 7.9 and NOT 6.9…and i always see every week the ratings for SURVIVOR is always lower than what it should be.
No offence, I suppose you are NOT a fan of Survivor or just a miscalculation.
BTW, another BIG blindside at yersterday's episode of SURVIVOR.
Polly, I’ll see if I can dig anything up…
Polly, I'll see if I can dig anything up…
Jessie, I do not post them wrong, I just post from the data source (a daily e-mail from Berman). I got my numbers here:
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp
it’s still showing a 6.9/12 one of the problems is that there are a couple of variations of the overnights, and I am just posting the first one I see and it’s easier for me to use Berman’s numbers because if a show is 90 minutes, I can get the 90 minute HH rating, on Zap2it and other services I can’t.
Jessie, I do not post them wrong, I just post from the data source (a daily e-mail from Berman). I got my numbers here:
http://www.mediaweek.com/mw/newsletters/progins…
it's still showing a 6.9/12 one of the problems is that there are a couple of variations of the overnights, and I am just posting the first one I see and it's easier for me to use Berman's numbers because if a show is 90 minutes, I can get the 90 minute HH rating, on Zap2it and other services I can't.
Hey Robert Seidman,
I also look at mediaweek and only the Survivor ratings are always posted lower than what it should be.
No offence, do you notice that when the weekly ratings are out at every tuesday by Nielsen Media…The Survivor Ratings are always higher than what the numbers you put up at the overnight nielsen ratings section.
I look at zap2it and nielsen media research…They posted the Survivor ratings as 7.9…and i think that mediaweek is not exactly accurate…
Why don’t we see next tuesday and wait for the weekly ratings by nielsen and see the ratings for last night SURVIVOR episode?…
Hey Robert Seidman,
I also look at mediaweek and only the Survivor ratings are always posted lower than what it should be.
No offence, do you notice that when the weekly ratings are out at every tuesday by Nielsen Media…The Survivor Ratings are always higher than what the numbers you put up at the overnight nielsen ratings section.
I look at zap2it and nielsen media research…They posted the Survivor ratings as 7.9…and i think that mediaweek is not exactly accurate…
Why don't we see next tuesday and wait for the weekly ratings by nielsen and see the ratings for last night SURVIVOR episode?…
Jessie, you’re getting all the ratings info you need then. Again, I do not know that the numbers are always incorrect, but think rather that they’re always lower in the fast affiliate report. We post the weekly numbers (correctly) and the “final” numbers will be available before Tuesday.
If MediaWeek WHICH IS OWNED BY NIELSEN doesn’t feel obliged to update the fast affiliate numbers with the more updated overnight numbers in its report, nor do I. It’s not a slam on Survivor, but I’m not going to change the way the reports are produced.
Jessie, you're getting all the ratings info you need then. Again, I do not know that the numbers are always incorrect, but think rather that they're always lower in the fast affiliate report. We post the weekly numbers (correctly) and the “final” numbers will be available before Tuesday.
If MediaWeek WHICH IS OWNED BY NIELSEN doesn't feel obliged to update the fast affiliate numbers with the more updated overnight numbers in its report, nor do I. It's not a slam on Survivor, but I'm not going to change the way the reports are produced.
Robert Seidman, I am grateful for the reports that you take time to post them…Thanks.
Robert Seidman, I am grateful for the reports that you take time to post them…Thanks.
Robert – Thanks! Was WAT down from last year as well?
Oh and once again Supernatural was awful last night! Thanks writers, apparently that strike was put to good use in the creativity department.
Robert – Thanks! Was WAT down from last year as well?
Oh and once again Supernatural was awful last night! Thanks writers, apparently that strike was put to good use in the creativity department.
Jessie, you’re welcome and thank you.
Polly, WAT wasn’t in the Thursday night lineup on 4/26/07. Would you believe it if I told you SHARK was, and had 14.1 million viewers and 5.03m 18-49 year olds?
I can’t believe it myself — but it really happened!
Jessie, you're welcome and thank you.
Polly, WAT wasn't in the Thursday night lineup on 4/26/07. Would you believe it if I told you SHARK was, and had 14.1 million viewers and 5.03m 18-49 year olds?
I can't believe it myself — but it really happened!