| Scoreboard for Fri. April 25, 2008 |  |
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|---|---|---|---|---|---|
| Total Viewers (million) | 8.87 | 5.78 | 4.58 | 4.21 | 3.80 |
| Rating/Share: Adults 18-49 | 2.2/7 | 1.6/5 | 1.2/4 | 1.3/4 | 1.3/4 |
Well, the first Friday night of May Sweeps (even though it's still April) was a pretty bad night overall for the broadcast networks. CBS won the night in total viewers and the 18-49 demographic, followed by second place NBC which also was second in the 18-49 demo. ABC was third overall, but last in the demo. CW was fourth overall and tied for 3rd in the demo with FOX (which was last overall) on the strength of the soon to be off the CW and onto MyNetTV Friday Night Smackdown!
But I know what our fan base likely wants to hear about is Moonlight. It seems like forever since there was a new installment of Moonlight to write about and I'm sure a lot has happened in all our lives since then.
Moonlight pulled 7.99 million viewers and a 2.1/6 in the 18-49 demo. That was about a million lower than Ghost Whisperer (9.00 million and a 2.3/9) and 1.6 million lower than Numb3rs with 9.61 and a 2.2/7. While the 9pm hour always seems to lose from 8pm and then gain it back at 10pm, the size of the gap seems to be shrinking, which from the perspective of a Moonlight fan should be viewed as a good thing.
Sadly, it's hard to really call much from the night "good news", but nonetheless, Moonlight was the third most watched show of the entire night and likely won the 18-49 demo in its timeslot. I say "likely" only because I haven't seen the hourly demo numbers for Dateline (it did a 1.9/6 in the demo from 9p-11p).
While Moonlight and the other CBS shows were more or less in line with their season averages, they were up against very weak competition on FOX and ABC (and NBC was very weak in the 8pm hour, as well). Still, this may just be the way Fridays are now.
Next week is a similar scenario with FOX running an old movie, ABC running Duel, NBC running Dateline and CW running Smackdown. On the surface, Moonlight looks poised to fare as well next week overall and in the demo as it did this week against the other broadcast network competition.
Given it was 3rd out of 10 shows and how bad the numbers were for everything NOT on CBS, I'd say overall with next week seemingly shaping up similarly that Moonlight's "bubble" status at least improved a little. Hopefully for its loyal fans that is the case. Either way, I'm sure they were very glad to get a new episode and looking forward to next week..
You are of course welcome to look at the night's numbers and come to your own conclusions:
| Time | Net | Show | Viewers (Millons) | 18-49 Rating/Share |
|---|---|---|---|---|
| 8:00 | ABC | America's Funniest Home Videos (R ) | 5.02 | 1.3/5 |
| CBS | Ghost Whisperer | 9 | 2.3/9 | |
| NBC | Most Outrageous Moments (R ) | 3.96 | 0.9/3 | |
| CW | Friday Night Smackdown! (8p-10p) | 4.21 | 1.3/3 | |
| FOX | 13 Going on 30 8p-10p (R ) | 3.8 | 1.3/4 | |
| 9:00 | ABC | Duel | 3.73 | 1.0/3 |
| CBS | Moonlight | 7.99 | 2.1/6 | |
| NBC | Dateline (9p-11p) | 6.69 | 1.9/6 | |
| 10:00 | ABC | 20/20 | 4.98 | 1.6/5 |
| CBS | Numb3rs | 9.61 | 2.2/7 |
HH ratings junkies, check out Zap2it.
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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Thank you for the info on Moonlight. I am glad ML came back with the same avg as before the hiatus. I really hope this bodes well for renewal.
Thank you for the info on Moonlight. I am glad ML came back with the same avg as before the hiatus. I really hope this bodes well for renewal.
props to Jericho for whooping Moonlight in its maiden season!!!
just saying, if CBS cut Jericho last after its first season, Moonlight ought to meet the same fate …
(and yes, i know i’m sour)
props to Jericho for whooping Moonlight in its maiden season!!!
just saying, if CBS cut Jericho last after its first season, Moonlight ought to meet the same fate …
(and yes, i know i'm sour)
why is CW getting rid of one of their few high rated shows? I realize they might be targeting a different demo … but honestly, ditching one of the few shows that makes them competitive with real networks?
why is CW getting rid of one of their few high rated shows? I realize they might be targeting a different demo … but honestly, ditching one of the few shows that makes them competitive with real networks?
Here I am, that wasn’t very nice. I hate that Jerico got cancelled but that isn’t Moonlights fault.
Here I am, that wasn't very nice. I hate that Jerico got cancelled but that isn't Moonlights fault.
you’re right, sorry about that
I am just pained bc the fact that moonlight has such a chance seemed to underscore that the CBS administration never really liked nor supported Jericho … not moonlight’s fault, only that of the Evil Eye
sorry to offend
you're right, sorry about that
I am just pained bc the fact that moonlight has such a chance seemed to underscore that the CBS administration never really liked nor supported Jericho … not moonlight's fault, only that of the Evil Eye
sorry to offend
Yeah for Moonlight! Glad to see it back with those numbers. I know a lot of people thought it was taken off the air by CBS! Only recently did CBS update Moonlight’s web page and put the old episodes back online for people to view! I hope to see CBS continue to advertise and promote Moonlight in the same way it does its’ other shows. Moonlight deserves the attention by the network. Moonlight, in my opinion is one of the most exciting, creative, edgy shows done concerning the vampire genre. Hope CBS gives Moonlight a second season!
Yeah for Moonlight! Glad to see it back with those numbers. I know a lot of people thought it was taken off the air by CBS! Only recently did CBS update Moonlight's web page and put the old episodes back online for people to view! I hope to see CBS continue to advertise and promote Moonlight in the same way it does its' other shows. Moonlight deserves the attention by the network. Moonlight, in my opinion is one of the most exciting, creative, edgy shows done concerning the vampire genre. Hope CBS gives Moonlight a second season!
That’s a great point, Bonnie — I should’ve picked up on that myself. Considering no new episodes for four+ months and only being back in the rotation as repeats the last couple of weeks there may well have been some out of sight, out of mind for all but the loyal and faithful fans.
This suggests that almost *all* Moonlight fans are loyal and faithful!
That's a great point, Bonnie — I should've picked up on that myself. Considering no new episodes for four+ months and only being back in the rotation as repeats the last couple of weeks there may well have been some out of sight, out of mind for all but the loyal and faithful fans.
This suggests that almost *all* Moonlight fans are loyal and faithful!
Did anyone happen to notice that Moonlight was listed in TV guide as being a repeat (In the sacramento CA guide anyways). Don’t know if this had an impact, but it irritated me that I did not watch the new episode.
Did anyone happen to notice that Moonlight was listed in TV guide as being a repeat (In the sacramento CA guide anyways). Don't know if this had an impact, but it irritated me that I did not watch the new episode.
I didn’t believe it when I saw it, but there it is in black and white above. ABC and NBC fiercely competed with each other with “America’s Funniest Home Videos” and “Most Outrageous Moments”?!?!
Why do any of us bother with networks anymore?
I didn't believe it when I saw it, but there it is in black and white above. ABC and NBC fiercely competed with each other with “America's Funniest Home Videos” and “Most Outrageous Moments”?!?!
Why do any of us bother with networks anymore?
the company line for CW seems to be they didn’t renew Smackdown! because it could not be leveraged to promote the other CW shows targeted at young women.
I guess their logic was it is better to have a show with half the viewers (or less) that does promote those shows well.
the company line for CW seems to be they didn't renew Smackdown! because it could not be leveraged to promote the other CW shows targeted at young women.
I guess their logic was it is better to have a show with half the viewers (or less) that does promote those shows well.