|Scoreboard for Sat. April 26, 2008|
|Total Viewers (million)||5.48||5.22||4.62||3.80|
|Rating/Share: Adults 18-49||1.8/6||1.1/4||1.6/5||0.8/3|
The most pathetic night of broadcast television just got worse. Across the board the broadcast networks have thrown in the towel. And yes, I know fewer people are watching on Saturdays, but not so fewer as to justify this performance (unless things are getting a lot worse for Saturday's HUT/PUT than they were last fall).
While there were actually a few more average viewers for the broadcast networks across the board this week than last, the 18-49 demographic - wow. America's Most Wanted was the ONLY show to reach (but not surpass) the demographic "Mendoza Line" of 2.0. We might need to make the Mendoza Line for NBC in the 18-49 demo a 1.0, because it couldn't even average that.
FOX of course won the night with Cops and the aforementioned America's Most Wanted. CBS was in second overall, but third in the 18-49 demo. ABC was third overall but second in the demo, and NBC was just last at everything.
While I don't in any fashion lead myself to believe that there's an opportunity to make Saturday nights a big of a deal as Sunday nights or even Thursday nights, it could be a heck of a lot closer to Friday nights. But it isn't. Not even close really. There is no shame among the broadcast network executives when it comes to Saturday nights, and I think that is a shame.
There's no way for me to put any lipstick on this pig. See for yourself.
Saturday nights (horrible) details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|8:00||ABC||Harry Potter: Goblet of Fire (Repeat, 8p-11p)||4.62||1.6/5|
|CBS||Cold Case (Repeat)||4.45||0.8/3|
|FOX||Cops (Original & Repeat)||4.95||1.7/6|
|9:00||NBC||Law & Order: CI (Repeat)||3.61||0.9/3|
|CBS||CSI: NY (Repeat)||5.44||1.0/3|
|FOX||America's Most Wanted||6.02||2.0/7|
|10:00||NBC||Law & Order (Repeat)||4.99||1.1/4|
|CBS||48 Hours Mystery||5.78||1.4/5|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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