Nielsen Ratings Sat, Apr 26: A Very Bleh Night

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April 27th, 2008

Scoreboard for Sat. April 26, 2008 FOX CBS ABC NBC
Total Viewers (million) 5.48 5.22 4.62 3.80
Rating/Share: Adults 18-49 1.8/6 1.1/4 1.6/5 0.8/3

The most pathetic night of broadcast television just got worse.  Across the board the broadcast networks have thrown in the towel.  And yes, I know fewer people are watching on Saturdays, but not so fewer as to justify this performance (unless things are getting a lot worse for Saturday's HUT/PUT than they were last fall).

While there were actually a few more average viewers for the broadcast networks across the board this week than last, the 18-49 demographic - wow.  America's Most Wanted was the ONLY show to reach (but not surpass) the demographic "Mendoza Line" of 2.0.  We might need to make the Mendoza Line for NBC in the 18-49 demo a 1.0, because it couldn't even average that.

Absolutely pathetic.

FOX of course won the night with Cops and the aforementioned America's Most Wanted.  CBS was in second overall, but third in the 18-49 demo.  ABC was third overall but second in the demo, and NBC was just last at everything.

While I don't in any fashion lead myself to believe that there's an opportunity to make Saturday nights a big of a deal as Sunday nights or even Thursday nights, it could be a heck of a lot closer to Friday nights.  But it isn't.  Not even close really.  There is no shame among the broadcast network executives when it comes to Saturday nights, and I think that is a shame.

There's no way for me to put any lipstick on this pig.  See for yourself.

Saturday nights (horrible) details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC Harry Potter: Goblet of Fire (Repeat, 8p-11p) 4.62 1.6/5
  CBS Cold Case (Repeat) 4.45 0.8/3
  NBC Medium (Repeat) 2.81 0.6/2
  FOX Cops (Original & Repeat) 4.95 1.7/6
9:00 NBC Law & Order: CI (Repeat) 3.61 0.9/3
  CBS CSI: NY (Repeat) 5.44 1.0/3
  FOX America's Most Wanted 6.02 2.0/7
10:00 NBC Law & Order (Repeat) 4.99 1.1/4
  CBS 48 Hours Mystery 5.78 1.4/5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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