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The Hills Leads Cable TV Time-Shifting

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Written By

April 28th, 2008

The Hills Has a 27.4% Increase and 880,000 DVR Viewers

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For the week of April 7-13, 2008, MTVs The Hills was back as the top cable time-shifted show with an increase of 27.4% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 880,000. However, it was a photo finish with Comedy Channel's South Park which also had an increase in time-shifting of 27.4% and just a bit fewer time-shifted viewers with 876,000.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

THE HILLS

MTV

4,094

3,214

880

27.4%

2

South Park

CMDY

4,078

3,202

876

27.4%

3

ROCK OF LOVE 2

VH1

5,357

4,532

825

18.2%

4

THE HILLS

MTV

3,936

3,214

722

22.5%

5

SpongeBob

NICK

6,572

5,983

589

9.8%

6

MOVIE (THE MEMORY KEEPERS DAUGHTER)

LIF

6,209

5,645

564

10.0%

7

WWE Entertainment-4/07

USA

5,167

4,831

336

7.0%

8

HOUSE

USA

3,147

2,874

273

9.5%

9

WWE Entertainment-4/07

USA

4,525

4,267

258

6.0%

10

MOVIE (STAR WARS:EPISODE VI)

SPIKE

4,234

3,989

245

6.1%

11

iCarly

NICK

3,272

3,123

149

4.8%

12

SpongeBob

NICK

4,314

4,171

143

3.4%

13

MASTERS GOLF (SECOND ROUND)

ESPN

3,559

3,422

137

4.0%

14

SpongeBob

NICK

4,842

4,712

130

2.8%

15

SpongeBob

NICK

3,412

3,285

127

3.9%

16

SPONGEBOB

NICK

4,245

4,119

126

3.1%

17

SPONGEBOB

NICK

4,164

4,045

119

2.9%

18

SPONGEBOB

NICK

3,478

3,361

117

3.5%

19

SPONGEBOB

NICK

3,912

3,803

109

2.9%

20

SPONGEBOB

NICK

3,353

3,256

97

3.0%

Filling out the top 10 was VH!'s Rock of Love 2, another episode of The Hills, a Spongebob, two movies The Memory Keeper's Daughter and Star Wars: Episode VI (the one with the Ewoks), two episodes of WWE Raw, and an episode of House.

It's pretty rare that we see sporting events on the top-timeshifted lists, so the second round telecast of the Masters Golf Tournament is a noteworthy appearance.

It is not rare that we see the squarepanted one, and Spongebob absorbs 8 of the second 10 spots.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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