The Hills Has a 27.4% Increase and 880,000 DVR Viewers
For the week of April 7-13, 2008, MTVs The Hills was back as the top cable time-shifted show with an increase of 27.4% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 880,000. However, it was a photo finish with Comedy Channel's South Park which also had an increase in time-shifting of 27.4% and just a bit fewer time-shifted viewers with 876,000.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
|
Rank |
Programs |
Network |
Persons Live+7 (000s) |
Persons Live (000s) |
Time-shifted Audience (000s) |
% increase from Live to Live+7 |
|
1 |
THE HILLS |
MTV |
4,094 |
3,214 |
880 |
27.4% |
|
2 |
South Park |
CMDY |
4,078 |
3,202 |
876 |
27.4% |
|
3 |
ROCK OF LOVE 2 |
VH1 |
5,357 |
4,532 |
825 |
18.2% |
|
4 |
THE HILLS |
MTV |
3,936 |
3,214 |
722 |
22.5% |
|
5 |
SpongeBob |
NICK |
6,572 |
5,983 |
589 |
9.8% |
|
6 |
MOVIE (THE MEMORY KEEPERS DAUGHTER) |
LIF |
6,209 |
5,645 |
564 |
10.0% |
|
7 |
WWE Entertainment-4/07 |
USA |
5,167 |
4,831 |
336 |
7.0% |
|
8 |
HOUSE |
USA |
3,147 |
2,874 |
273 |
9.5% |
|
9 |
WWE Entertainment-4/07 |
USA |
4,525 |
4,267 |
258 |
6.0% |
|
10 |
MOVIE (STAR WARS:EPISODE VI) |
SPIKE |
4,234 |
3,989 |
245 |
6.1% |
|
11 |
iCarly |
NICK |
3,272 |
3,123 |
149 |
4.8% |
|
12 |
SpongeBob |
NICK |
4,314 |
4,171 |
143 |
3.4% |
|
13 |
MASTERS GOLF (SECOND ROUND) |
ESPN |
3,559 |
3,422 |
137 |
4.0% |
|
14 |
SpongeBob |
NICK |
4,842 |
4,712 |
130 |
2.8% |
|
15 |
SpongeBob |
NICK |
3,412 |
3,285 |
127 |
3.9% |
|
16 |
SPONGEBOB |
NICK |
4,245 |
4,119 |
126 |
3.1% |
|
17 |
SPONGEBOB |
NICK |
4,164 |
4,045 |
119 |
2.9% |
|
18 |
SPONGEBOB |
NICK |
3,478 |
3,361 |
117 |
3.5% |
|
19 |
SPONGEBOB |
NICK |
3,912 |
3,803 |
109 |
2.9% |
|
20 |
SPONGEBOB |
NICK |
3,353 |
3,256 |
97 |
3.0% |
Filling out the top 10 was VH!'s Rock of Love 2, another episode of The Hills, a Spongebob, two movies The Memory Keeper's Daughter and Star Wars: Episode VI (the one with the Ewoks), two episodes of WWE Raw, and an episode of House.
It's pretty rare that we see sporting events on the top-timeshifted lists, so the second round telecast of the Masters Golf Tournament is a noteworthy appearance.
It is not rare that we see the squarepanted one, and Spongebob absorbs 8 of the second 10 spots.
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
