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Weekly Network TV Ratings: April 21-27, CBS By A Nose!

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April 29th, 2008

CBS Tops Weekly Viewer Race, Fox Wins All Age Demographics

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If you tilt your head just so, you can hear the cheers from Black Rock, for CBS took the weekly crown for average viewers for the week of April 21-27, 2008 in what was a tightly contested 3 way race between CBS, Fox and ABC. CBS gained 700,000 average viewers from the previous week, enough to edge Fox by a mere 80,000 viewers. I thought that this week Fox might be vulnerable to a weekly viewership #2 finish.

During the celebrations, I'd advise none of Les Moonves' underlings to remind him that Fox still won all the age demographic categories; taking the weekly races for adults 18-49 (by 600,000+ over ABC), adults 18-34 (by 500,000+ over ABC) and adults 25-54 (by 250,000+ over ABC). Also not advisable is any mention of the fact that the season to date races for all the viewership categories are long over, and CBS isn't at the top anywhere. Really bad taste would be to bring up their fourth place, behind Univision, in adults 18-34 this week.

Even though Fox's House returned last night with a somewhat weaker than average 14.5 million viewers it'll be enough to put Fox atop the weekly races since CBS has but the weak Shark (April 29) yet to return with new episodes.

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The return of Grey's Anatomy new episodes was enough to boost ABC into second place in all the age demographic categories as well as a close third place in the average viewers race. I doubted whether ABC would even be that competitive at the end of the season. My apologies to Mickey Mouse's folks.

NBC's addition of new episodes of Law & Order (April 23) wasn't nearly enough to keep it from falling behind into fourth place in most categories and fifth in adults 18-34 behind Univision.

Thanks to the return of new episodes of both Gossip Girl (April 21) and Supernatural (April 24), for the second week in a row the CW gained viewers (~300,000). Of course, they still finished fifth across the board in all categories. As I was preparing the weekly top 20 by network posts, I sort the shows alphabetically by network and then in descending order of viewers. I noticed that the bottom show in the CBS line up still had more viewers than the top show in CW's. That's pitiful.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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