Univision premiered its latest tele-novela, Fuego en la Sangre (Burning for) on Monday night at 9pm and set ratings records for the network. The show performed amazingly well and beat the living daylights out of, , , The Hills, etc., by almost every metric except teenagers. And among the key 18-34 demographic it beat a litany of Monday night broadcast network television competition.
- Total Viewers 2+ (5,290,000)
- Adults 18-49 (3,140,000)
- Adults 18-34 (1,980,000)
- Men 18-49 (1,400,000)
- Men 18-34 (900,000)
- Women 18-49 (1,740,000)
- Women 18-34 (1,080,000)
- Teens 12-17 (360,000)
Univision's dominance in the 18-34 metric is impressive and for the night in that demo they were the number 2 network, trailing only FOX (which got huge demo numbers out of House). Shows Univision beat in the 18-34 demo:
- ABC's " ," "Samantha Who?," and " : London Calling"
- CBS's " ," " ," and " : Miami"
- NBC's "Deal or No Deal" and "Medium"
- Fox's " "
- CW's " " and " "
In local markets it was the number one show in the 18-34 demo in LA, Houston, Dallas, Phoenix as well as the home of TVbytheNumbers, San Francisco! It was also the top show among adults 18-49 in LA, Houston, Dallas and Phoneix. But it was this snippet from the press release that really grabbed my attention:
Also, for Adults 18-34 in Los Angeles KMEX had MORE VIEWERS than the COMBINED Audience for ABC, CBS, NBC, and FOX.
That's extreme local 18-34 demo dominance.
BG Edit: Univision is definitely a network on the rise. They've squashed the CW this season in all demos, and trail CBS only marginally among adults 18-34.