Univision premiered its latest tele-novela, Fuego en la Sangre (Burning for Revenge) on Monday night at 9pm and set ratings records for the network. The show performed amazingly well and beat the living daylights out of, Gossip Girl, One Tree Hill, The Hills, etc., by almost every metric except teenagers. And among the key 18-34 demographic it beat a litany of Monday night broadcast network television competition.
- Total Viewers 2+ (5,290,000)
- Adults 18-49 (3,140,000)
- Adults 18-34 (1,980,000)
- Men 18-49 (1,400,000)
- Men 18-34 (900,000)
- Women 18-49 (1,740,000)
- Women 18-34 (1,080,000)
- Teens 12-17 (360,000)
Univision's dominance in the 18-34 metric is impressive and for the night in that demo they were the number 2 network, trailing only FOX (which got huge demo numbers out of House). Shows Univision beat in the 18-34 demo:
- ABC's "Dancing with the Stars," "Samantha Who?," and "The Bachelor: London Calling"
- CBS's "The Big Bang Theory," "Rules of Engagement," and "CSI: Miami"
- NBC's "Deal or No Deal" and "Medium"
- Fox's "Bones"
- CW's "Gossip Girl" and "One Tree Hill"
In local markets it was the number one show in the 18-34 demo in LA, Houston, Dallas, Phoenix as well as the home of TVbytheNumbers, San Francisco! It was also the top show among adults 18-49 in LA, Houston, Dallas and Phoneix. But it was this snippet from the press release that really grabbed my attention:
Also, for Adults 18-34 in Los Angeles KMEX had MORE VIEWERS than the COMBINED Audience for ABC, CBS, NBC, and FOX.
That's extreme local 18-34 demo dominance.
BG Edit: Univision is definitely a network on the rise. They've squashed the CW this season in all demos, and trail CBS only marginally among adults 18-34.