Nielsen Ratings Apr 29: Is A Drunken Paula Abdul Good for Ratings?

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April 30th, 2008

Scoreboard for Tue. April 29, 2008 FOX CBS ABC NBC CW
Total Viewers (million) 18.35 10.83 9.63 6.27 2.08
Rating/Share: Adults 18-49 7.1/19 2.4/6 2.4/6 2.1/6 0.9/2

Is an allegedly drunken Paula Abdul good for 18-49 demo ratings?  Not really, but her memory lapse didn't seem to hurt either.  American Idol had an 8.7 rating in the demo vs. an 8.8 last week.  Meanwhile, Hell's Kitchen soared to a 5.5 in the demo - a series record.  I'm not sure how all of that will come out in the finals after adjustments, but Gordon Ramsay's demo prowess will be celebrated at FOX nonetheless.  That led FOX to wins in the demo for both the 8pm and 9pm hours.

There's some big news too:  Women's Murder Club stunk it up following Dancing With the Stars and only pulled a 1.9 rating in the 18-49 demo.  About as good as it did on Fridays.  I never really got into the show (didn't love it, didn't hate it which is the case for me with most shows).  Two words for you ABC: Denny Crane! 

Nielsen is notoriously bad at distributing free data sometimes, but I must emphasize the word FREE.  While it would be nice if all companies thought like Google when it came to FREE products, it's not realistic so I won't slam Nielsen for that.   But I haven't seen any viewer data at all yet, just household rating and 18-49 demo rating data (via Media Life). Update: viewer info now available, and added -- all this really did was highlight FOX's total dominance because even with NCIS on CBS and DWTS on ABC, CBS and ABC are a lot closer to NBC than FOX.  Yep, I know they have to program an extra hour, but still.

So far this has been my least favorite season of Hell's Kitchen, but mostly I chalk that up to having watched three season's worth already.   I had the same experience with Survivor and I have the same experience with most shows I've seen three years worth of.  I'll stick it out anyway, because Ramsay is so over-the-top that I can't help but love him.

Law & Order: SVU won the 10pm hour with a 4.1 in the 18-49 demographic.

Tuesday night's full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX American Idol 8p-9p 24.44 8.7/24
  CBS NCIS 14.61 3.0/8
  NBC Most Outrageous Moments 4.12 1.2/3
  ABC According to Jim (original and repeat) 4.08 1.3/3
  CW Beauty and the Geek 1.64 0.8/2
8:30 NBC Best of Saturday Night Live (8:30p-9p) 2.67 0.9/2
9:00 CBS Shark 10.29 2.2/5
  ABC Dancing With the Stars 16.67 4.0/10
  FOX Hell's Kitchen 12.26 5.5/15
  CW Reaper 2.51 1.1/3
  NBC Best of Saturday Night Live (9p-10p) 3.36 1.3/3
10:00 CBS CSI (Repeat) 7.6 2.0/5
  NBC Law & Order: SVU 12.06 4.1/11
  ABC Women's Murder Club 8.14 1.9/5

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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