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Women's Murder Club: Renew or Cancel?

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Written By

April 30th, 2008

5/13 UPDATE: Women's Murder Club Has Been Cancelled

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April 30, 2008 Update: with lackluster performance in a new time slot following Dancing With the Stars, WMC seems to be trending towards "cancel". The original "renew by the slightest of margins" verdict reached last December now looks even slimmer. This may be one show that actually has a shot at performing better on Friday night. Here's the original post:

ABC's Women's Murder Club, Friday 9PM Eastern, has got both Angie Harmon and a San Francisco location [personal bias!] But it's been consigned to Friday nights, often thought of as a primetime Death Zone.

Even with that handicap it has pulled some respectable average viewer numbers, and so we ask: Renew or Cancel?

Women's Murder Club Ratings among New ABC Shows, All New Shows

Date Viewer Rank among New ABC shows Viewer Rank among all new shows
10/12 #2 of 7 #2 of 24
10/19 #4 of 8 #4 of 24
10/26 #4 of 8 #4 of 24
11/2 #3 of 6 #3 of 22
11/9 #2 of 5 #2 of 22
11/16 #3 of 7 #3 of 22
11/23 #3 of 6 #4 of 22
11/30 not aired not aired
12/7 #2 of 6 #2 of 19

Within a very strong ABC new show line up, Women's Murder Club ratings have been between second and fourth for both ABC new shows and all new shows in general.

Women's Murder Club ratings rankings are even more impressive considering its position on Friday, a relatively light viewer night overall.

How is it doing against its competition on Friday?

Women's Murder Club Ratings and Rankings @ 9PM Friday

Date Viewers (Rank) Adults 18-49 (Rank) Adults 18-34 (Rank) Adults 25-54 (Rank)
10/12 10.85m (1) 3.30m (1) 0.98m (2) 3.91m (1)
10/19 9.71m (1) 2.72m (3) 0.70m (4) 3.52m (2)
10/26* 8.70m (1) 2.45m (3) 0.75m (4) 3.09m (2)
11/2 9.60m (1) 2.58m (3) 0.64m (4) 3.47m (3)
11/9 9.60m (1) 2.62m (4) 0.80m (5) 3.35m (2)
11/16 8.91m (1) 2.38m (3) 0.75m (5) 3.11m (2)
11/23 7.58m (1) 2.03m (5) 0.60m (6) 2.62m (4)
11/30 not aired not aired not aired not aired
12/7 8.53m (1) 2.32m (1) 0.83m (3) 3.27m (2)

More than any other new show we've looked at, Women's Murder Club ratings show a radical skewing towards older, and I mean much older viewers.

It has won its timeslot in terms of average viewers each and every week, but except for its debut week and to an extent on 12/7, it has trailed badly in the youth age demographics. Case in point, on November 23, Women's Murder Club ratings for adults 18-34 in its timeslot were sixth.

After the post-debut dip, Women's Murder Club ratings have been reasonably stable and relatively high for average viewers for a Friday night, but nobody born since 1975 is watching the show.

(*10/26 data is Live, all other data is Live+SD, useful for rankings but not viewership trends).

Conclusions

Positives

  1. Women's Murder Club ratings have been near the top for all new shows since its debut and near the top for ABC, even more so after Samantha Who?'s post-Dancing swoon.
  2. Women's Murder Club ratings have won its timeslot for average viewers every single week it has aired.

Negatives

  1. Women's Murder Club ratings for adults 18-34 have been woeful, and 18-49 ratings have not been much better.

Verdict: Renew by the slimmest of margins.

Women's Murder Club ratings are a test of exactly how much ABC values young viewers. If it's renewed, not so much. If it's cancelled, plenty.

Strike Status: I have somewhat conflicting information, but I believe that as of today there are 1-2 fresh episodes left. I have no information on when they (it) will air.

Wondering about other shows? Check our all our Renew or Cancel? posts.

________________________________________________________

Nielsen TV Ratings Data: ©2007 Nielsen Media Research, Inc. All Rights Reserved.

 
  • Carmen

    why mess with something that works? why do “they” think that the only “consumers” are the “younger” group? do the ratings really represent who is actually watching?

    it would be a sad day if they cancel WMC. this show has heart, humar, tact, etc. it’s rare to find so many qualities in one show.

    as for friday night being a “death” spot is crazy. those of us with DVR, VCR, TVO, etc. can record this for later watching. even if someone is going to be gone on vacation or something they can still set this to record. are the networks counting those viewers as well?

    my vote is to RENEW WMC.

  • Carmen

    why mess with something that works? why do “they” think that the only “consumers” are the “younger” group? do the ratings really represent who is actually watching?

    it would be a sad day if they cancel WMC. this show has heart, humar, tact, etc. it’s rare to find so many qualities in one show.

    as for friday night being a “death” spot is crazy. those of us with DVR, VCR, TVO, etc. can record this for later watching. even if someone is going to be gone on vacation or something they can still set this to record. are the networks counting those viewers as well?

    my vote is to RENEW WMC.

  • Carmen

    why mess with something that works? why do “they” think that the only “consumers” are the “younger” group? do the ratings really represent who is actually watching?

    it would be a sad day if they cancel WMC. this show has heart, humar, tact, etc. it’s rare to find so many qualities in one show.

    as for friday night being a “death” spot is crazy. those of us with DVR, VCR, TVO, etc. can record this for later watching. even if someone is going to be gone on vacation or something they can still set this to record. are the networks counting those viewers as well?

    my vote is to RENEW WMC.

  • Karla

    I love this show…. I’ve also read all the books. And if I’m not at home on a Friday night, it’s automatically DVR’d. I’d hate to see this show cancelled. It’s a great womens show, it really protrays the relationships we have personally and professionally in out lives. I also love the humor of this show, it is a great mix of comedy and mystery!! Please don’t cancel!!

  • Karla

    I love this show…. I’ve also read all the books. And if I’m not at home on a Friday night, it’s automatically DVR’d. I’d hate to see this show cancelled. It’s a great womens show, it really protrays the relationships we have personally and professionally in out lives. I also love the humor of this show, it is a great mix of comedy and mystery!! Please don’t cancel!!

  • Rena Moretti

    Friday is only a “death spot” (and Saturday not even worth programming) because network executives say so. It’s a self-fulfilling prophecy.

    Network executives want to feel “hip” and think that it’s “un-hip” to have people watch TV over the week-end.

    So they dump the shows they don’t want to support on Friday (since now they don’t even program Saturdays – ever wonder why network ratings are down – that’s one of the reasons).

  • Rena Moretti

    Friday is only a “death spot” (and Saturday not even worth programming) because network executives say so. It’s a self-fulfilling prophecy.

    Network executives want to feel “hip” and think that it’s “un-hip” to have people watch TV over the week-end.

    So they dump the shows they don’t want to support on Friday (since now they don’t even program Saturdays – ever wonder why network ratings are down – that’s one of the reasons).

  • Rena Moretti

    Friday is only a “death spot” (and Saturday not even worth programming) because network executives say so. It’s a self-fulfilling prophecy.

    Network executives want to feel “hip” and think that it’s “un-hip” to have people watch TV over the week-end.

    So they dump the shows they don’t want to support on Friday (since now they don’t even program Saturdays – ever wonder why network ratings are down – that’s one of the reasons).

  • Chelsea

    I personally love this show it is one of my favorites and I look forward to seeing it every week. I am 17 and plenty of my friends watch the show. The polls don’t even account for people in my age group so they count be missing a lot of people.

  • Chelsea

    I personally love this show it is one of my favorites and I look forward to seeing it every week. I am 17 and plenty of my friends watch the show. The polls don’t even account for people in my age group so they count be missing a lot of people.

  • Chelsea

    I personally love this show it is one of my favorites and I look forward to seeing it every week. I am 17 and plenty of my friends watch the show. The polls don’t even account for people in my age group so they count be missing a lot of people.

  • Joyce Tavares

    Love this show…hope it’s not cancelled as I am looking forward to watching it weekly.

  • Joyce Tavares

    Love this show…hope it’s not cancelled as I am looking forward to watching it weekly.

  • Joyce Tavares

    Love this show…hope it’s not cancelled as I am looking forward to watching it weekly.

  • Rena Moretti

    I think WMC will grow its younger audience over time.

    It doesn’t look to me like ABC marketed it at all with younger audiences (“it’s a Friday show and it’s a well-known established facts young people are out on Friday” is what ABC execs probably told themselves).

    Actually ABC did very little marketing on it so it has good potential for long term growth.

  • Rena Moretti

    I think WMC will grow its younger audience over time.

    It doesn’t look to me like ABC marketed it at all with younger audiences (“it’s a Friday show and it’s a well-known established facts young people are out on Friday” is what ABC execs probably told themselves).

    Actually ABC did very little marketing on it so it has good potential for long term growth.

  • Rena Moretti

    I think WMC will grow its younger audience over time.

    It doesn’t look to me like ABC marketed it at all with younger audiences (“it’s a Friday show and it’s a well-known established facts young people are out on Friday” is what ABC execs probably told themselves).

    Actually ABC did very little marketing on it so it has good potential for long term growth.

  • donna

    Boy who upset you!!! Have you watched Suvior, swapping wives, pushing up Dasies or the orher “crap” on TV. I am well educated and I like Women’s Murder Club!!! It is cute, well written and yes I could do without the “man crazy female”, but the others have a lot of character. I’ve known many people very similar to Boter and others. It’s one of the few things I will watch on TV. SO LEAVE IT ALONE! I hope your night gets better because you sure have it in for someone, but, I truely don’t thing this show deserves it. DH

  • donna

    Boy who upset you!!! Have you watched Suvior, swapping wives, pushing up Dasies or the orher “crap” on TV. I am well educated and I like Women’s Murder Club!!! It is cute, well written and yes I could do without the “man crazy female”, but the others have a lot of character. I’ve known many people very similar to Boter and others. It’s one of the few things I will watch on TV. SO LEAVE IT ALONE! I hope your night gets better because you sure have it in for someone, but, I truely don’t thing this show deserves it. DH

  • http://yahoo donna

    Boy who upset you!!! Have you watched Suvior, swapping wives, pushing up Dasies or the orher “crap” on TV. I am well educated and I like Women’s Murder Club!!! It is cute, well written and yes I could do without the “man crazy female”, but the others have a lot of character. I’ve known many people very similar to Boter and others. It’s one of the few things I will watch on TV. SO LEAVE IT ALONE! I hope your night gets better because you sure have it in for someone, but, I truely don’t thing this show deserves it. DH

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