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Nielsen Ratings April 30, 2008: CBS Improves, Boston Legal and Law & Order Suffer

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May 1st, 2008

Scoreboard for Weds. April 30, 2008 FOX CBS NBC ABC CW
Total Viewers (million) 14.19 10.52 8.46 6.27 3.26
Rating/Share: Adults 18-49 5.2/14 2.7/7 2.3/6 2.1/6 1.5/4

The last night of April and the first Wednesday of May Sweeps, though only the Tiffany network gang at CBS actually improved its fate versus the previous non-sweeps Wednesday.  FOX, NBC and ABC were all down compared to  last week, though ABC improved slightly in the demo.

What changed for CBS?  First, the primetime edition of The Price is Right.  It had more viewers than Big Brother though in fairness to the Big Brother faithful, BB had a better 18-49 demographic rating than TPIR.   Other than that there were no changes to CBS' schedule but last week Criminal Minds and CSI: NY were repeats, and this week they were fresh episodes.  It was enough to land CBS second place both in total viewers and the Demo on the American Idol dominated evening.

Over on FOX, ‘Til Death and Back to You both slumped slightly vs. last week, with Back to You once again being the stronger of the two.   American Idol was down to 22.12 million, though I suspect that number will go up when the final numbers are tallied.  Last week's Wednesday edition of Idol scored 23.20 million viewers, (though to keep apples-to-apples in the overnights for last Wednesday it pulled 22.62 million).

Boston Legal at 10pm on Wednesdays looks more Eli Stone than Men in Trees, but I found it amusing the way BL made fun of all the scheduling shenanigans in last night's intro.  BL was off its most recent Tuesday at 10pm airing, especially in the 18-49 demographic where last night it pulled only a 1.9/5.  While I expect that to go up with DVR viewing, the schedule jerking certainly didn't seem to have helped.  Of course considering it was up against new episodes of both Law & Order and CSI: NY, it probably held its own.  Law & Order fared much worse against a new CSI: NY than last week's rerun.

Law And Order was down to 9.62m versus last week's 12.74m (though again, to keep it apples to apples it was at 12.63m in last week's overnights).

I'm very apolitical but I thought last night's Boston Legal was back to its classic roots.  I know some comments around here are annoyed by the show's "pro democrat" stance, to which I just think: OMG the show's characters are supposed to be in BOSTON.  Imagine that, democrats in Boston!  What next, liberals in DC, NY and San Francisco?   As the judged played by Henry Gibson likes to say, "Shocking and outrageous!"

More love for Tyra Banks!  Though it was down a smidge versus last week, America's Next Top Model again cleared over 4 million viewers.   But no love for Farmer Wants a Wife.  Not from me, and not from the viewing public.

Wednesday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS The Price is Right 7.28 1.7/5
  NBC Deal or No Deal (8p-10p) 7.88 2.0/5
  ABC Wife Swap 6.03 2.2/7
  CW Americas Next Top Model 4.16 2.0/6
  FOX 'Til Death 5.53 2.0/7
         
8:30 FOX Back to You 6.97 2.5/7
         
9:00 CBS Criminal Minds 12.88 3.2/8
  CW Farmer Wants a Wife 2.37 1.0/3
  ABC Supernanny 5.45 2.2/5
  FOX American Idol 22.12 8.1/21
         
10:00 ABC Boston Legal 7.33 1.9/5
  NBC Law & Order 9.62 3.0/8
  CBS CSI: NY 11.40 3.1/8

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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(53) Comments - Add Yours!

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  1. tom

    i wrote this on the berman board but i never go back to read any followups because people tend to be really rude over there… but the numbers BL put up were exactly what i thought they would get. (considering the new time slot, law and order, csi and supernanny lead in) this basically matches the numbers from a month ago when carpoolers was a lead in and they were up against reruns.

    what i like is an improvement over men in trees of 2 million viewers and 26 percent in the demo. that has to be good. and BL has to have a million dvr hits added… i doubt MIT does much in the DVR department.

    overall though, if you add the audience for tues and wed at 10… abc lost viewers with these timeslot moves.

  2. tom

    i wrote this on the berman board but i never go back to read any followups because people tend to be really rude over there… but the numbers BL put up were exactly what i thought they would get. (considering the new time slot, law and order, csi and supernanny lead in) this basically matches the numbers from a month ago when carpoolers was a lead in and they were up against reruns.

    what i like is an improvement over men in trees of 2 million viewers and 26 percent in the demo. that has to be good. and BL has to have a million dvr hits added… i doubt MIT does much in the DVR department.

    overall though, if you add the audience for tues and wed at 10… abc lost viewers with these timeslot moves.

  3. TheTruthHurts

    “Mr. Seid-man” Law & Order still had a 3.0 demo to CSI:NY’s 3.1 which those new, brilliant, innovative, hip programmers at NBC will gladly take. Nice work not “pointing out” the positive demo numbers of Bore and Order as compared to CSI:NY. With each week “seidman/costanza” makes bloated Berman look smarter then he is.

  4. TheTruthHurts

    “Mr. Seid-man” Law & Order still had a 3.0 demo to CSI:NY's 3.1 which those new, brilliant, innovative, hip programmers at NBC will gladly take. Nice work not “pointing out” the positive demo numbers of Bore and Order as compared to CSI:NY. With each week “seidman/costanza” makes bloated Berman look smarter then he is.

  5. Tom: as you can see, bitter and rude people can be found everywhere. I agree with you that the timeslot juggling has not proved a positive for ABC.

    Truth: L&O’s demo numbers are not as good as L&O:SVU’s, but that’s neither here nor there. You’re right about NBC taking the 3.0, no question. I’m not trying to point out the numbers for every show in the text. That’s what the data table is for.

    I gave BL more focus because it is on the bubble. L&O and CSI: NY are not.

  6. Tom: as you can see, bitter and rude people can be found everywhere. I agree with you that the timeslot juggling has not proved a positive for ABC.

    Truth: L&O;'s demo numbers are not as good as L&O;:SVU's, but that's neither here nor there. You're right about NBC taking the 3.0, no question. I'm not trying to point out the numbers for every show in the text. That's what the data table is for.

    I gave BL more focus because it is on the bubble. L&O; and CSI: NY are not.

  7. TheTruthHurts

    R. Seidman…Law and Orders demo numbers are “not as good” as Law and Order: SVU’s? Gee I didnt realize they aired at the same day and time. My fault. Sincerest apologies. Ya’ know Seidman…that chin strap toupee you wear to jewish singles dances must have been fitted to tight..cutting off the circulation to your brain.

  8. TheTruthHurts

    R. Seidman…Law and Orders demo numbers are “not as good” as Law and Order: SVU's? Gee I didnt realize they aired at the same day and time. My fault. Sincerest apologies. Ya' know Seidman…that chin strap toupee you wear to jewish singles dances must have been fitted to tight..cutting off the circulation to your brain.

  9. Speaking of cut off…

    P.S. Ive loved my naked head since I was 25. :D

  10. Speaking of cut off…

    P.S. Ive loved my naked head since I was 25. :D

  11. tom

    Funny.

    As for BL… ABC would be nuts to ditch it. I read in variety they are high up on Life On Mars the David E. Kelley show. Maybe he’ll make a deal for more legal’s based on Mars.

    And I can’t believe they are pre-empting legal next week. I’m hoping they put it back at tues. at 10. Makes no sense to waste a 2.7 (or whatever) that they could get for bl next tuesday for a 1.7 for WMC. They are guaranteed higher numbers.

  12. tom

    Funny.

    As for BL… ABC would be nuts to ditch it. I read in variety they are high up on Life On Mars the David E. Kelley show. Maybe he'll make a deal for more legal's based on Mars.

    And I can't believe they are pre-empting legal next week. I'm hoping they put it back at tues. at 10. Makes no sense to waste a 2.7 (or whatever) that they could get for bl next tuesday for a 1.7 for WMC. They are guaranteed higher numbers.

  13. Alhtough nobody at ABC called me, it feels like the Women’s Murder Club stint on Tuesday is a “show me what you’ve got” test.

    I think folks at ABC may wonder whether the lackluster Friday performance of the show was because of the day. However, as Robert wrote, it didn’t do better in its first Tuesday appearance.

  14. Alhtough nobody at ABC called me, it feels like the Women's Murder Club stint on Tuesday is a “show me what you've got” test.

    I think folks at ABC may wonder whether the lackluster Friday performance of the show was because of the day. However, as Robert wrote, it didn't do better in its first Tuesday appearance.

  15. Angie

    I want to know who the 2.3 million mental midgets are that watched Farmer Wants a Wife.

  16. Angie

    I want to know who the 2.3 million mental midgets are that watched Farmer Wants a Wife.

  17. Angie

    I want to know who the 2.3 million mental midgets are that watched Farmer Wants a Wife.

  18. Browngloster

    Boston Legal is such a jewel. I found the week where Alan represented Shirley (for the morphine to be administered to her father) powerful. I found myself laughing and crying in the same episode..when Alan began to refer to his friend and then it show Denny in the back of the courtroom..that was POWERFUL and very EMOTIONAL…The Practice was my favorite and I turned to BL to try to fill the void. It has done so nicely and would hate to see it go. Im a 46 year old male and my 22 year step-son owns all the seasons on DVD. He lives and a separate household and never new I watched it until this year…Quite a difference demos if you ask me but it appears it appeals to all ages..

  19. Browngloster

    Boston Legal is such a jewel. I found the week where Alan represented Shirley (for the morphine to be administered to her father) powerful. I found myself laughing and crying in the same episode..when Alan began to refer to his friend and then it show Denny in the back of the courtroom..that was POWERFUL and very EMOTIONAL…The Practice was my favorite and I turned to BL to try to fill the void. It has done so nicely and would hate to see it go. Im a 46 year old male and my 22 year step-son owns all the seasons on DVD. He lives and a separate household and never new I watched it until this year…Quite a difference demos if you ask me but it appears it appeals to all ages..

  20. Browngloster

    Boston Legal is such a jewel. I found the week where Alan represented Shirley (for the morphine to be administered to her father) powerful. I found myself laughing and crying in the same episode..when Alan began to refer to his friend and then it show Denny in the back of the courtroom..that was POWERFUL and very EMOTIONAL…The Practice was my favorite and I turned to BL to try to fill the void. It has done so nicely and would hate to see it go. Im a 46 year old male and my 22 year step-son owns all the seasons on DVD. He lives and a separate household and never new I watched it until this year…Quite a difference demos if you ask me but it appears it appeals to all ages..

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