Nielsen Ratings Sat, May 3, 2008: NASCAR Nation!

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May 4th, 2008

Scoreboard for Sat. May 3, 2008 FOX ABC CBS NBC
Total Viewers (million) 6.82 6.23 5.33 3.74
Rating/Share: Adults 18-49 2.3/8 2.0/7 1.1/4 1.0/3

Trying to make the Saturday night reports interesting is like me trying to figure out how to steal Eva Longoria away from Tony Parker.  It can't be done.  Please Nielsen, have mercy on us and release Cable info for Saturday nights just to mix it up a little bit!

For now you're stuck with the broadcast primetime data. There were a few things that were marginally interesting to me, but I'm a numbers junky.  One is that with the exception of NBC, the three other networks especially FOX and ABC improved nicely over last week.  While NBC did not improve in overall viewers, it did improve its sub 1.0 performance in the demo last week to reach a 1.0 in the demo.  Ta-da!  Go peacocks.  Cough.  At least they had the Kentucky Derby earlier in the day, though that had more tragedy than the peacocks' Saturday night performance. 

Also, last Saturday, the most pitiful numbers I've seen since we've started, NO network had a 2.0 or better in the 18-49 demo.  This week, both FOX with two hours of NASCAR and ABC with the movie Chronicles of Narnia: The Lion, The Witch and Wardrobe did a 2.0 or better.  It's a NASCAR nation.  FOX had the best numbers for the entire night. But Narnia performed significantly better than ABC's recent re-airings of the Harry Potter movies. 

CBS seems to believe that not even trying is the best way to maximize shareholder value.  And I suppose they can say, "A.) Dude, look at NBC! and b.) we're making so much money syndicating our comedies and crime dramas we don't care!" 

I confess I'm as envious of the networks' ability to make a gazillion dollars with lousy performance as I am with Barry Zito's ability to do the exact same thing with the San Francisco Giants. $18 million a year to suck.  So jealous! Back to the ratings...

Saturday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC MovieL Chronicles of Narnia 6.23 2.0/7
  CBS CSI: Miami (Repeat) 4.81 0.9/3
  NBC Medium (Repeat) 2.66 0.7/3
  FOX NASCAR (8p-10p) 6.82 2.3/8
9:00 NBC Law & Order: CI (Repeat) 3.64 0.9/3
  CBS 48 Hours Mystery (8p-10p) 5.59 1.2/4
10:00 NBC Law & Order (Repeat) 4.93 1.3/4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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