Live + Same Day Cable News Daily Ratings for May 2, 2008
P2+ Total Day
FNC – 917,000 viewers
CNN – 511,000 viewers
MSNBC – 358,000 viewers
CNBC – 229,000 viewers
HLN – 272,000 viewers
P2+ Prime Time
FNC – 1,571,000 viewers
CNN – 863,000 viewers
MSNBC- 637,000 viewers
CNBC – 183,000 viewers
HLN – 421,000 viewers
25-54 Total Day
FNC – 242,000 viewers
CNN –150,000 viewers
MSNBC – 138,000 viewers
CNBC – 62,000 viewers
HLN- 112,000 viewers
25-54 Prime Time
FNC – 305,000 viewers
CNN – 218,000 viewers
MSNBC – 204,000 viewers
CNBC – 54,000 viewers
HLN – 161,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,046,000 viewers (386,000)
American Morning- 415,000 viewers (151,000)
Morning Joe – 263,000 viewers (102,000)
Morning Express w/ Meade- 271,000 viewers (112,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,178,000 viewers (298,000)
Situation Room- 667,000 viewers (183,000)
Race to the White House- 514,000 viewers (188,000)
Mad Money – 160,000 viewers (a scratch with 42,000)
Prime News- 247,000 viewers (96,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,176,000 viewers (256,000)
Lou Dobbs – 739,000 viewers (165,000)
Hardball – 576,000 viewers (226,000)
Kudlow & Company- 173,000 viewers (54,000)
Glenn Beck – 489,000 viewers (214,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,064,000 viewers (376,000)
CNN Election Center– 551,000 viewers (153,000)
Countdown w/Olbermann – 910,000 viewers (313,000)
Fast Money- a scratch with 76,000 viewers (a scratch with 26,000) **Ran from 8-8:30PM ET
High Net Worth- a scratch with 53,000 viewers (a scratch with 11,000) **Ran from 8:30-9PM ET
Nancy Grace – 467,000 viewers (145,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,472,000 viewers (270,000)
Larry King – 1,044,000 viewers (231,000)
MSNBC Reports – 527,000 viewers (163,000)
Deal or No Deal- 324,000 viewers (72,000)
Glenn Beck- 446,000 viewers (201,000)
10 PM P2+ (25-54)
On the Record – 1,177,000 viewers (268,000)
Anderson Cooper– 993,000 viewers (268,000)
Countdown w/Olbermann – 474,000 viewers (137,000)
Donny Deutsch- 160,000 viewers (72,000)
Nancy Grace – 358,000 viewers (138,000)
11 PM P2+ (25-54)
The O’Reilly Factor (repeat) - 1,188,000 viewers (321,000)
Anderson Cooper – 570,000 viewers (185,000)
MSNBC Investigates- 544,000 viewers (294,000)
Mad Money- a scratch with 85,000 viewers (a scratch with 26,000) **Ran from 11-11:30PM ET
High Net Worth- a scratch with 70,000 viewers (a scratch with 23,000) **Ran from 11:30-Midnight Showbiz Tonight– 372,000 viewers (172,000)
Numbers in parentheses are viewing adults 25-54.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Thanks for all the numbers. I always thought that FOXNews might be exaggerating a little when they said they dominate cable news. Guess not. It’s not even close except for the 9 and 10 PM slots. How do some of these shows even stay on the air?
Polly, by “some of these shows” I’m guessing you mean the CNBC primetime line up.
My guess is twofold. (1) CNBC sees primetime as somewhat irrelevant and is primarily concentrated on the trading day 9:30-4 Eastern and it’s fringes, (2) Those CNBC prime-time shows cost effectively nothing to produce.
Bill
I agree with what you say with the additional thought that demos are even more specific when it comes to CNBC due to its content. A majority of the viewers have high incomes and advertisers will no doubt pay more to reach this very specific audience.
I’m not sure Friday is the best measurement for CNBC as well since the market is closed for the weekend when the prime time shows run. I would think it might perform better earlier in the week.
Now as a hypothesis to the other news networks. I would suggest that “conservative” viewers would be highly likely to watch FNC with more “liberal” viewers might be split between CNN and MSNBC. No proof to that, just a thought.
Do you have Fox Business Channel numbers? Are there any?
Bill
I agree with what you say with the additional thought that demos are even more specific when it comes to CNBC due to its content. A majority of the viewers have high incomes and advertisers will no doubt pay more to reach this very specific audience.
I’m not sure Friday is the best measurement for CNBC as well since the market is closed for the weekend when the prime time shows run. I would think it might perform better earlier in the week.
Now as a hypothesis to the other news networks. I would suggest that “conservative” viewers would be highly likely to watch FNC with more “liberal” viewers might be split between CNN and MSNBC. No proof to that, just a thought.
Do you have Fox Business Channel numbers? Are there any?
Bill
I agree with what you say with the additional thought that demos are even more specific when it comes to CNBC due to its content. A majority of the viewers have high incomes and advertisers will no doubt pay more to reach this very specific audience.
I’m not sure Friday is the best measurement for CNBC as well since the market is closed for the weekend when the prime time shows run. I would think it might perform better earlier in the week.
Now as a hypothesis to the other news networks. I would suggest that “conservative” viewers would be highly likely to watch FNC with more “liberal” viewers might be split between CNN and MSNBC. No proof to that, just a thought.
Do you have Fox Business Channel numbers? Are there any?
How come CNN doesn’t have a personality driven show at 8? Its much more competitive w/fox when it does air a personality driven show.
How come CNN doesn’t have a personality driven show at 8? Its much more competitive w/fox when it does air a personality driven show.
Bill – I guess I mean CNBC since I’m not sure what their night time line up consists of. Do advertisers really pay that much to reach an audience of less than 200,000? Even if they cost little to produce you would think that they would be interested in having more viewers. (I’m just surprised at how low some of these numbers are.)
Bill – I guess I mean CNBC since I’m not sure what their night time line up consists of. Do advertisers really pay that much to reach an audience of less than 200,000? Even if they cost little to produce you would think that they would be interested in having more viewers. (I’m just surprised at how low some of these numbers are.)
Bill – I guess I mean CNBC since I’m not sure what their night time line up consists of. Do advertisers really pay that much to reach an audience of less than 200,000? Even if they cost little to produce you would think that they would be interested in having more viewers. (I’m just surprised at how low some of these numbers are.)
I see the order now. So yes I mean CNBC, sorry I didn’t pick it up sooner. (long day).
I wonder how Glenn Beck and Hardball get such a high demo with such low total numbers. I bet some broadcast network shows would kill for those percentages.
I see the order now. So yes I mean CNBC, sorry I didn’t pick it up sooner. (long day).
I wonder how Glenn Beck and Hardball get such a high demo with such low total numbers. I bet some broadcast network shows would kill for those percentages.
I see the order now. So yes I mean CNBC, sorry I didn’t pick it up sooner. (long day).
I wonder how Glenn Beck and Hardball get such a high demo with such low total numbers. I bet some broadcast network shows would kill for those percentages.
Daniel, We have no Fox Business numbers as yet, and none have been generally reported in public to my knowledge. Once they are generally available, I am confident we will get them.
Good point on the CNBC numbers as well. Although we have no data, anecdotally CNBC looks to have a very good income demo for its viewers.
Here’s a link to a “Fortune” story about CNBC.
http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/
From the story:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer’s income at $73,000, compared with an average cable viewer’s income of $48,000.”
Youch!
Here’s a link to a “Fortune” story about CNBC.
http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/
From the story:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer’s income at $73,000, compared with an average cable viewer’s income of $48,000.”
Youch!
Here’s a link to a “Fortune” story about CNBC.
http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/
From the story:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer’s income at $73,000, compared with an average cable viewer’s income of $48,000.”
Youch!
http://money.cnn.com/2008/03/31/news/companies/… says:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer's income at $73,000, compared with an average cable viewer's income of $48,000.”
Yowza
Daniel, We have no Fox Business numbers as yet, and none have been generally reported in public to my knowledge. Once they are generally available, I am confident we will get them.
Good point on the CNBC numbers as well. Although we have no data, anecdotally CNBC looks to have a very good income demo for its viewers.
http://money.cnn.com/2008/03/31/news/companies/… says:
“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer's income at $73,000, compared with an average cable viewer's income of $48,000.”
Yowza