“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer's income at $73,000, compared with an average cable viewer's income of $48,000.”

Yowza

Good point on the CNBC numbers as well. Although we have no data, anecdotally CNBC looks to have a very good income demo for its viewers.

“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer's income at $73,000, compared with an average cable viewer's income of $48,000.”

Yowza

http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/

From the story:

“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer’s income at $73,000, compared with an average cable viewer’s income of $48,000.”

Youch!

http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/

From the story:

“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer’s income at $73,000, compared with an average cable viewer’s income of $48,000.”

Youch!

http://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/

From the story:

“The network has a lock on the wealthiest audience in television. The typical CNBC viewer has a net worth of $2.7 million, with an average income of $156,000, according to Monroe Mendelsohn Research. Measuring only viewers watching from home, Nielsen puts the CNBC viewer’s income at $73,000, compared with an average cable viewer’s income of $48,000.”

Youch!

Good point on the CNBC numbers as well. Although we have no data, anecdotally CNBC looks to have a very good income demo for its viewers.

I wonder how Glenn Beck and Hardball get such a high demo with such low total numbers. I bet some broadcast network shows would kill for those percentages.

I wonder how Glenn Beck and Hardball get such a high demo with such low total numbers. I bet some broadcast network shows would kill for those percentages.

I wonder how Glenn Beck and Hardball get such a high demo with such low total numbers. I bet some broadcast network shows would kill for those percentages.

I agree with what you say with the additional thought that demos are even more specific when it comes to CNBC due to its content. A majority of the viewers have high incomes and advertisers will no doubt pay more to reach this very specific audience.

I’m not sure Friday is the best measurement for CNBC as well since the market is closed for the weekend when the prime time shows run. I would think it might perform better earlier in the week.

Now as a hypothesis to the other news networks. I would suggest that “conservative” viewers would be highly likely to watch FNC with more “liberal” viewers might be split between CNN and MSNBC. No proof to that, just a thought.

Do you have Fox Business Channel numbers? Are there any?

I agree with what you say with the additional thought that demos are even more specific when it comes to CNBC due to its content. A majority of the viewers have high incomes and advertisers will no doubt pay more to reach this very specific audience.

I’m not sure Friday is the best measurement for CNBC as well since the market is closed for the weekend when the prime time shows run. I would think it might perform better earlier in the week.

Now as a hypothesis to the other news networks. I would suggest that “conservative” viewers would be highly likely to watch FNC with more “liberal” viewers might be split between CNN and MSNBC. No proof to that, just a thought.

Do you have Fox Business Channel numbers? Are there any?

I agree with what you say with the additional thought that demos are even more specific when it comes to CNBC due to its content. A majority of the viewers have high incomes and advertisers will no doubt pay more to reach this very specific audience.

I’m not sure Friday is the best measurement for CNBC as well since the market is closed for the weekend when the prime time shows run. I would think it might perform better earlier in the week.

Now as a hypothesis to the other news networks. I would suggest that “conservative” viewers would be highly likely to watch FNC with more “liberal” viewers might be split between CNN and MSNBC. No proof to that, just a thought.

Do you have Fox Business Channel numbers? Are there any?

My guess is twofold. (1) CNBC sees primetime as somewhat irrelevant and is primarily concentrated on the trading day 9:30-4 Eastern and it’s fringes, (2) Those CNBC prime-time shows cost effectively nothing to produce.