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DVR Viewers STILL Love Desperate Housewives - And The Office Too!

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May 5th, 2008

NBC’s The OfficeOnce again, the most popular show after both airings of American Idol was Desperate HousewivesThe Office was fourth that week, with a little less DVR viewing than normal because it was not up against a new CSI or a new Grey's Anatomy (as a result, you'll notice neither of those shows is on the list for that week).

This post ranks shows with the most absolute DVR viewing for the week ending April 20, 2008, unlike Bill's post which ranks shows with the biggest viewing increases due to DVRs.  Of course tiny little insignificant CW shows with no viewing come out big on that list, but there is nothing like that to be found here.  CBS did well placing eight shows on the list with Survivor: Micronesia, Criminal Minds, NCIS and Two and a Half Men being the Tiffany network's most watched shows via DVR.

ABC only placed four shows that week, with the aforementioned Desperate Housewives, Brothers & Sisters and Boston Legal all bettering the more viewed overall Dancing with the Stars on this list. 

Joining the Idol airings for FOX were the first new episode of Bones in a while, Hell's Kitchen, and the New Amsterdam finale. 

In addition to The Office, NBC placed the consistently stable Medium along with Law & Order: SVU.

The Sunday airing of Big Brother that week had the highest percentage of overall DVR viewing occur on the same night I've ever seen.  Over 88%!  That has to be mostly time-shifting in one of its purest forms:  commercial avoidance and fast forwarding through uninteresting parts of the show. 

There were nine shows that didn't make this list but still had more than a million viewers via DVR:  ER, Scrubs, The Biggest Loser, Big Brother-Tuesday, My Name is Earl, The Big Bang Theory, Eli Stone, Samantha Who? and the Dancing with the Stars Results show.  My friend Tyra Banks didn't quite reach a million with America's Next Top Model, but was close with 994,000.

Top 20 DVR Broadcast Shows for the week ending April 20, 2008:

Rank Shows Net Live+7 (000s) Live (000s) DVR Audience (000s) % increase Live to Live+7 Live+SD (000s) % SD Viewers of DVR total
1 American Idol-TUESDAY FOX 24,925 20,908 4,017 19.2% 23,646 68.16%
2 American Idol-WEDNESDAY FOX 24,181 21,373 2,808 13.1% 23,339 70.01%
3 Desperate Housewives ABC 17,064 14,264 2,800 19.6% 15,746 52.93%
4 OFFICE NBC 10,878 8,275 2,603 31.5% 9,859 60.85%
5 SURVIVOR: MICRONESIA CBS 12,861 10,451 2,410 23.1% 12,014 64.85%
6 Criminal Minds CBS 14,575 12,206 2,369 19.4% 12,978 32.59%
7 NCIS CBS 16,282 14,055 2,227 15.8% 15,128 48.18%
8 Two and a Half Men CBS 15,031 12,855 2,176 16.9% 13,937 49.72%
9 Bones-MON 8P FOX 9,678 7,839 1,839 23.5% 8,728 48.34%
10 MEDIUM NBC 10,987 9,191 1,796 19.5% 9,758 31.57%
11 BROTHERS & Sisters ABC 11,170 9,542 1,628 17.1% 10,080 33.05%
12 BOSTON LEGAL ABC 10,004 8,400 1,604 19.1% 8,845 27.74%
13 CSI: NY CBS 14,649 13,064 1,585 12.1% 13,429 23.03%
14 HELLS KITCHEN FOX 11,367 9,802 1,565 16.0% 10,560 48.43%
15 Law And Order:SVU NBC 14,290 12,727 1,563 12.3% 13,268 34.61%
16 How I Met Your Mother CBS 8,741 7,310 1,431 19.6% 8,082 53.95%
17 NEW AMSTERDAM FOX 7,405 6,040 1,365 22.6% 6,581 39.63%
18 Dancing with the Stars ABC 17,659 16,299 1,360 8.3% 17,198 66.10%
19 BIG BROTHER 9-SUN CBS 6,649 5,310 1,339 25.2% 6,493 88.35%
20 BIG BROTHER 9-WED CBS 6,415 5,144 1,271 24.7% 6,087 74.19%


Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

(12) Comments - Add Yours!

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  1. Andrea

    Yea! for New Amsterdam! It’s 8-ep. run had a consistant and high-level of DVR viewing and it continues to be the most viewed series on Fox.com. It’s been overshadowed in the “bubble” talk by shows like Eli Stone, Moonlight and Women’s Murder Club, but it has really held its own. Please renew, super pronto!

  2. tom

    another reason BL really needs to come back

  3. Lots of folks ask us if network executives look at DVR numbers when deciding on series renewal. My guess is if they don’t consider them directly, we can be pretty sure that many highly DVR’d shows are an indicator of relatively young, affluent viewing groups.

    While we don’t have income viewing statistics ourselves, be certain that the networks do and that they are very important to them.

  4. Andrea

    Just a general question: Why do you post C7 instead of C3? Are the C3 stats confidential?

  5. We do not post C anything because we don’t get the commercial data. We do get the LIVE+7 data. There is no LIVE+3 provided by Nielsen (to us, anyway) so we can’t post it.

  6. dave

    The Office is also number one this week. (and all weeks it airs a new episode) on HULU

  7. But 30 Rock is #5 and BSG is #6 on Hulu for the week. Without the raw numbers, and some similar "average use" (vs. number of streams launched) it's all pretty meaningless. <br><br>I have no problem with people continuing to chime in with "it's #1 on iTunes and/or Hulu" but without the actual numbers, there's not much to make of it. My theory on why they publish no numbers is this: they aren't very big (relative to TV audience). I'll continue to speculate that's the case until they start publishing the numbers!

  8. dave

    Robert, I'm sure you're right on the hulu/itunes numbers. If they were big, they'd brag. I read that at the end of the beta that hulu had 5 million unique users. I'm sure that number is bigger now and doesn't include the network sites. Online usage is signficant

  9. dave

    The Office is also number one this week. (and all weeks it airs a new episode) on HULU

  10. But 30 Rock is #5 and BSG is #6 on Hulu for the week. Without the raw numbers, and some similar “average use” (vs. number of streams launched) it's all pretty meaningless.

    I have no problem with people continuing to chime in with “it's #1 on iTunes and/or Hulu” but without the actual numbers, there's not much to make of it. My theory on why they publish no numbers is this: they aren't very big (relative to TV audience). I'll continue to speculate that's the case until they start publishing the numbers!

  11. dave

    Robert, I'm sure you're right on the hulu/itunes numbers. If they were big, they'd brag. I read that at the end of the beta that hulu had 5 million unique users. I'm sure that number is bigger now and doesn't include the network sites. Online usage is signficant

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