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The Office Again Tops Broadcast Shows w/ 31.5% Time-Shifting Gain

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Written By

May 5th, 2008

the-office.gifFor the week of April 14-20, NBC's The Office again lead all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 31.5% over the 8.275 million that watched it Live giving it a Live+7 audience of 10.878 million.

CW's America's Top Model, #13 last week, was second with an increase of 29.7%. Rounding out the top 10 were Smallville, Beauty and the Geek, Bones, One Tree Hill, Survivor:Micronesia, New Amsterdam and Sunday and Wednesday's episodes of Big Brother.

Unlike last week, when the entire NBC Thursday night line up was in the top 20, ER (#24, 16.5%) and 30 Rock (#28, 15.1%) missed the list this week. 30 Rock's DVR viewing increase was more than cut in half from its level of 37.1%.

CBS had 6 of the top 20 time-shifted shows on a % basis to lead all networks.

Top 20 Most % Time-shifted Broadcast TV Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

OFFICE

NBC

10,878 8,275 2,603 31.5%

2

AMERICA'S Top Model

CW

4,345 3,351 994 29.7%

3

Smallville

CW

4,186 3,247 939 28.9%

4

Big Brother 9-SUN

CBS

6,649 5,310 1,339 25.2%

5

Big Brother 9-WED

CBS

6,415 5,144 1,271 24.7%

6

BEAUTY AND THE GEEK

CW

1,763 1,425 338 23.7%

7

BONES-MON 8P

FOX

9,678 7,839 1,839 23.5%

8

One Tree Hill

CW

3,196 2,596 600 23.1%

9

SURVIVOR: MICRONESIA

CBS

12,861 10,451 2,410 23.1%

10

NEW AMSTERDAM

FOX

7,405 6,040 1,365 22.6%

11

Big Brother 9-TUE

CBS

6,537 5,343 1,194 22.3%

12

ELI STONE

ABC

6,939 5,796 1,143 19.7%

13

Desperate Housewives

ABC

17,064 14,264 2,800 19.6%

14

How I Met Your Mother

CBS

8,741 7,310 1,431 19.6%

15

MEDIUM

NBC

10,987 9,191 1,796 19.5%

16

Criminal Minds

CBS

14,575 12,206 2,369 19.4%

17

American Idol-TUE

FOX

24,925 20,908 4,017 19.2%

18

MY NAME IS EARL

NBC

7,411 6,219 1,192 19.2%

19

BOSTON LEGAL

ABC

10,004 8,400 1,604 19.1%

20

SCRUBS

NBC

7,835 6,623 1,212 18.3%

"Bubble shows" Eli Stone (ABC) and New Amsterdam (Fox) again are in the top % time-shifted list. With ABC and Fox's upfront presentations coming soon, they will not be on the bubble much longer. ABC just annouced that Men In Trees has been cancelled.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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