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The Hills Again Leads Cable TV Time-Shifting

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Written By

May 5th, 2008

The Hills Has a 29.3% Increase and 1,012,000 DVR Viewers

thehills.jpg

For the week of April 14-20, 2008, MTVs The Hills was again the top cable time-shifted show with an increase of 29.3% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,012,000. Discovery Channel's Deadliest Catch at number 2 was a newcomer to the top echelon of cable time-shifting with an 18.1% gain and a time-shifted audience size of 595,000.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

THE HILLS

MTV

4,463

3,451

1,012 29.3%

2

DEADLIEST CATCH

DISC

3,890

3,295

595 18.1%

3

WWE Raw

USA

4,571

4,223

348 8.2%

4

WWE Raw

USA

4,884

4,595

289 6.3%

5

NCIS

USA

4,174

3,899

275 7.1%

6

NCIS

USA

3,684

3,462

222 6.4%

7

NCIS

USA

3,346

3,133

213 6.8%

8

NCIS

USA

3,485

3,272

213 6.5%

9

NCIS

USA

3,956

3,749

207 5.5%

10

SPY KIDS

DSNY

3,621

3,415

206 6.0%

11

HOUSE

USA

3,220

3,028

192 6.3%

12

ROCK OF LOVE 2

VH1

4,076

3,898

178 4.6%

13

NCIS

USA

2,977

2,813

164 5.8%

14

SpongeBob

NICK

3,681

3,529

152 4.3%

15

SpongeBob

NICK

3,027

2,919

108 3.7%

16

SpongeBob

NICK

3,386

3,278

108 3.3%

17

SpongeBob

NICK

3,230

3,143

87 2.8%

18

SpongeBob

NICK

3,285

3,199

86 2.7%

19

SPONGEBOB

NICK

3,305

3,235

70 2.2%

20

SPONGEBOB

NICK

3,747

3,680

67 1.8%

Filling out the top 10 was two episodes of WWE Raw, five episodes of a USA NCIS marathon and an episode of Disney's Spy Kids.

Just as the tide moves in and out, Spongebob absorbed 7 of the second 10 spots along with another NCIS, House and VH1's Rock of Love 2.Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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