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Zoey vs. Hannah: A Pregnant Spears Outdraws a Not Naked Cyrus

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May 6th, 2008

Miley Cyrus in Vanity FairAlthough following popular culture is no longer one of my favorite pastimes you had to be hiding in the hills of Montana without an Internet connection, television or radio to not hear about Miley Cyrus' photo shoot in Vanity Fair.  I thought all of that was much ado about nothing whatsoever because a.) she was NOT naked, b.) who cares? and c.) she was NOT naked.

Despite not actually being naked there seemed to have been a negative impact on the ratings.  So negative, I completely missed it when looking at the data because we only get access to the top forty weekly cable shows, and Hannah Montana was not among them.  A Zoey 101 movie and several airings of Zoey 101 were all over the list though.

I knew the first Hannah Montana since the completely manufactured scandal was airing last Sunday - I even linked to it in my link list.   But then, when I was looking at the weekly cable top forty shows to prepare the weekly top twenty list, I didn't even notice that there was no Hannah Montana to be found.  Not anywhere.  Multichannel News is reporting that Sunday's airing of Hannah Montana drew 3.12 million, which means she just somehow barely missed the top forty.  Towards the bottom of the list there are lots of shows with a 2.1 household rating and around 3.12 million viewers - even #40, the sixth Zoey related airing on the top 40 pulled a 2.1 with 3.116 million.

I'm surprised if the manufactured scandal is really the cause of this, but the article notes that on a live plus same day DVR viewing basis (which is all we'll have for a couple of weeks) that airing was off by 32% versus other new airings of Hannah Montana this season. 

Prior to Sunday's airing Hannah had averaged 4.6 million per episode.  So that's a fairly significant haircut.  Disney is spinning like crazy bringing up that it still won its timeslot and did fabulous with the "tweens" (9-14 year olds), but losing 1.5 million out of 4.6 million, not even Tinkerbell has enough fairy dust to make that come out smelling good.  Meanwhile the pregnant at seventeen little sister of Britney had the most watched cable show of the week.  Go figure.

(16) Comments - Add Yours!

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  1. tennobia

    As I understand, that particular Hannah Montana episode is one that had previously screened in the UK market several months ago – not sure if it would have measurable impact on US ratings, but it would be interesting to see if there is any change when a new episode appears that has not had a previous airing in another market.

    Just thinking that perhaps some of the target demo may have already seen the episode by other means.

  2. Joe

    Sad we have to have stories like this

  3. You have to wonder if the sporadic, “Is this a new episode or another repeat?” airing of Hannah Montana plays any part in this.

    Pearls of Wisdom – “I could make love for eight hours at a time. What I didn’t mention was that it included four hours of begging, dinner, and a movie.” – Sting

  4. You have to wonder if the sporadic, “Is this a new episode or another repeat?” airing of Hannah Montana plays any part in this.

    Pearls of Wisdom – “I could make love for eight hours at a time. What I didn’t mention was that it included four hours of begging, dinner, and a movie.” – Sting

  5. You have to wonder if the sporadic, “Is this a new episode or another repeat?” airing of Hannah Montana plays any part in this.

    Pearls of Wisdom – “I could make love for eight hours at a time. What I didn’t mention was that it included four hours of begging, dinner, and a movie.” – Sting

  6. dan

    More proof that buzz doesn’t equal ratings, but of course pregnant jailbait does. Juno really was a good movie.

  7. dan

    More proof that buzz doesn’t equal ratings, but of course pregnant jailbait does. Juno really was a good movie.

  8. leave hannah alone sh’e fine photographers probly jst gt a pic and did some laser stuff or watever and made it look like that

  9. slut!!!!!!!!!!!!!!!!!!!!!!!!!!

  10. farstta

    she is so cool and hot

  11. javier

    damn i use to look up to u!!!!but i see ur just a slut like all others!!!!

  12. Kayla

    I think people are just afraid that this “scandalous” picture will lead to many other things in the future. I can’t blame them, considering how some of the most looked up to tween stars have turned out *Cough*lindsaylohanjamielynnspears*Cough* But that also doesn’t mean we should start jumping all over Miley Cyrus just because of past bad examples. Who knows what she will turn out to be like in the future? doesn’t mean we should start jumping to conclusions. Some parents wouldn’t help feeling responsible if their tween child ending up having a sex scandal/drug addict/alcoholic/underage pregnant girl as a ro model*Cough*lindsaylohanjamielynnspears*Cough*
    All I have to say is give the girl a break and don’t create something that hasn’t happened. If I had a child I would rather have her looking up to Miley than *cough*…oh what the heck….Lindsay Lohan and Jamie Lynn Spears, there I said it.

  13. woqw

    (i am a boy) she looks hot!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11111111111111111!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1111111111111111111111111!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!111111111111!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  14. I don’t understand why Miley Cyrus would put naked pics of herself on the internet !

  15. me

    Its an ARTISTIC picture of her. its not showing ANYTHING. there are people photoed like that all over the world. its just a phot shoot. GET OVER IT

  16. me

    Its an ARTISTIC picture of her. its not showing ANYTHING. there are people photoed like that all over the world. its just a phot shoot. GET OVER IT

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