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Nielsen Ratings May 6: FOX and Idol Take a Hit, But Still Win

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May 7th, 2008

Scoreboard for Tue. May 6, 2008 FOX ABC CBS NBC CW
Total Viewers (million) 16.25 12.44 10.62 6.24 2.05
Rating/Share: Adults 18-49 6.7/18 3.0/8 2.3/6 2.1/6 0.9/2

FOX was noticeably off of the week ago Tuesday performance, let alone last year's numbers.  Still, it was enough to win the night for FOX as American Idol once again dominated.  Hell's Kitchen again won the 18-49 demographic in the 9pm hour, and although it too was off versus last week's overnight numbers and will be adjusted downward some in the finals to compensate for a couple of minutes of American Idol overrun.

ABC improved its performance versus last week largely because a one hour Dancing with the Stars 100th episode special performed markedly better than According to JimWomen's Murder Club improved over last week in the 10pm slot by a little (last week's overnight numbers were 8.14m and a 1.9/5, this week was 8.68m and a 2.2/6 in the 18-49 demographic). Better is better, but it can't help that in the 18-34 demo, with more than five million fewer viewers, Aqui' y Ahora pulled better 18-34 demo numbers than WMC (1.5/4 vs. 1.2/4).

NBC added an extra half hour repeat of Most Outrageous Moments and a repeat of Law & Order: SVU instead of a "best of" Saturday Night Live rerun, and the performance was a bit better than last weeks.  But the regular airing of Law & Order: SVU at 10pm   was down versus last week when it pulled 12.06m and a 4.1/11 in the demo.  This week it garnered only 10.44m and a 3.5/10, though it still won the 10pm hour easily.

CBS's  NCIS also underperformed versus last week - losing about 800K viewers and .2 in the 18-49.  I think you can chalk a lot of that as well as Idol's losses up to ABC getting over 6 million more viewers with its DWTS special than it did with According to Jim.   Shark remains on the bubble at 9pm but performed consistently versus last week netting 10.43m viewers and a 2.2/5 in the demo.  At 10pm, CBS ran a rerun of CSI: Miami which did almost exactly the same as a repeat of CSI in that slot last week.  Both reruns did better than Jericho or Secret Talents of the Stars!

Still on the bubble Reaper on CW had more overall viewers than already renewed Gossip Girl did on Monday.  Though Reaper probably didn't perform as well with teens and women, it performed way better than its lead-in, Beauty and the Geek.  CW is going to need *some* shows, I'm guessing they'll keep Reaper around.  We'll see.  Either way, like Gossip Girl, Reaper is no Fuego en la Sangre, which pulled 4.7m and a 2.0/5 in the 18-49 demo for Univision at 9pm.

Tuesday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX American Idol 8p-9p 21.25 8.2/23
  CBS NCIS 13.79 2.8/8
  NBC Most Outrageous Moments 4.21 1.3/4
  ABC Dancing w/Stars 100th Episode Special 10.5 2.4/7
  CW Beauty and the Geek 1.63 0.7/2
         
9:00 CBS Shark 10.43 2.2/5
  ABC Dancing with the Stars 18.14 4.4/11
  FOX Hells Kitchen 11.25 5.2/13
  CW Reaper 2.47 1.0/3
  NBC Law & Order: SVU (Repeat) 4.06 1.4/4
         
10:00 CBS CSI: Miami (Repeat) 7.62 1.9/5
  NBC Law & Order: SVU 10.44 3.5/10
  ABC Womens Murder Club 8.68 2.2/6

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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