Live + Same Day Cable News Daily Ratings for May 7, 2008
P2+ Total Day
FNC – 1,010,000 viewers
CNN – 638,000 viewers
MSNBC – 440,000 viewers
CNBC – 209,000 viewers
HLN – 261,000 viewers
P2+ Prime Time
FNC – 1,947,000 viewers
CNN – 1,060,000 viewers
MSNBC- 697,000 viewers
CNBC – 148,000 viewers
HLN – 439,000 viewers
25-54 Total Day
FNC – 269,000 viewers
CNN –223,000 viewers
MSNBC – 148,000 viewers
CNBC – 66,000 viewers
HLN- 107,000 viewers
25-54 Prime Time
FNC – 439,000 viewers
CNN – 311,000 viewers
MSNBC – 271,000 viewers
CNBC – 73,000 viewers
HLN – 155,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,080,000 viewers (376,000)
American Morning- 590,000 viewers (258,000)
Morning Joe – 488,000 viewers (152,000)
Morning Express w/ Meade- 249,000 viewers (129,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,296,000 viewers (315,000)
Situation Room- 798,000 viewers (242,000)
Race to the White House- 626,000 viewers (221,000)
Mad Money – 174,000 viewers (57,000)
Prime News- 173,000 viewers (53,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,358,000 viewers (363,000)
Lou Dobbs – 837,000 viewers (221,000)
Hardball – 770,000 viewers (246,000)
Kudlow & Company- 165,000 viewers (a scratch with 51,000)
Glenn Beck – 374,000 viewers (135,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 2,879,000 viewers (656,000)
CNN Election Center– 924,000 viewers (268,000)
Countdown w/Olbermann – 1,031,000 viewers (373,000)
Fast Money- a scratch with 121,000 viewers (58,000)
Nancy Grace – 454,000 viewers (149,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,685,000 viewers (386,000)
Larry King – 1,091,000 viewers (293,000)
Verdict w/Dan Abrams – 512,000 viewers (221,000)
American Greed - 209,000 viewers (80,000)
Glenn Beck- 362,000 viewers (139,000)
10 PM P2+ (25-54)
On the Record – 1,276,000 viewers (274,000)
Anderson Cooper– 1,167,000 viewers (372,000)
Countdown w/Olbermann – 549,000 viewers (219,000)
Donny Deutsch- a scratch with 114,000 viewers (81,000)
Nancy Grace – 525,000 viewers (186,000)
11 PM P2+ (25-54)
The O’Reilly Factor (repeat) - 1,257,000 viewers (343,000)
Anderson Cooper – 693,000 viewers (276,000)
MSNBC Special- 327,000 viewers (196,000)
Mad Money- a scratch with 117,000 viewers (74,000)
Showbiz Tonight– 402,000 viewers (178,000)
P2+ = Persons over the age of 2 viewing
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
Thanks for posting the #s!
Disturbing to see Hardball outdraw Lou Dobbs :X
American Morning is doing better, but with Chetry out, these numbers aren’t as good as they would have been, especially since it was the day after the big primaries in NC and IN. AM needs Chetry back soon. She has the chemistry with John Roberts that the other females don’t have. CNN struck gold with Chetry, and they need to utilize her 10 times more than they are currently doing. She’s a star with the potential of a Katie Couric, and I wonder if CNN realizes this yet.
it upsets me a little that cnn doesn’t want to compete at 8
Bill – I’ve been reading this blog since ‘reconnecting’ with Robert Seidman on FriendFeed (after about 8 years or so
. Like what you guys are doing here and now subscribe to the feed. Just one personal observation. Is it just me or did TWX have a focused target market when Headline News was just ‘Headline News’?. No reflection on Beck, Grace, etc but that’s what I used to go there for…Headlines. Challenges to the ‘opinion market’ should be left on CNN or a third network. I think they’ve diluted the brand considerably.
Hey Charlie, thanks for subscribing!
Just speculation mostly because I haven’t done any “before or after” comparisons. My guess is that HLN viewers were sparse before (even in primetime) and still sparse now. But while I agree that there may be some brand dilution, it’s an advertising driven business and they’re probably having an easier time selling ads with the new approach. 20 years ago HLN was a great idea and a great service. But now with seemingly ubiquitous Internet access, they might not be too worried about diluting the brand, especially if it makes them more cash.
Charlie, I am entirely speculating, but my guess is that Fox came into the cable news business with personality programmed news shows during primetime and did so well that both CNN and CNNHN sought to emulate them.
Fox Network is really at the top, this shows republicans and neo-conservatives outnumber the good guys.
It's was Matt Groening's fault. American people connect with the Simpsons. Fox stole that credit, and now everyone confuses Fox with the Simpsons. The SImpsons should have been with NBC instead.
It's was Matt Groening's fault. American people connect with the Simpsons. Fox stole that credit, and now everyone confuses Fox with the Simpsons. The SImpsons should have been with NBC instead.