|Scoreboard for Weds. May 7, 2008|
|Total Viewers (million)||14.43||11.01||7.74||6.51||3.05|
|Rating/Share: Adults 18-49||5.0/14||2.7/7||2.2/6||2.1/6||1.5/4|
Let there be no doubt: worst May Sweeps EVER. How bad? Two words: Wife Swap. ABC's Wife Swap won the 18-49 demographic for the 8pm hour with a 2.5/8 (Carl Sagan were still alive he'd be asking, "How can it be so?"/share). If
was on, so FOX won the night even though Idol has billions and billions fewer viewers this year. OK, although Sagan was not exaggerating about the billions, I am, but you knew that. It only lost about 6 million viewers. Last year it pulled 28.20m, this year 22.39m. It's 18-49 base is eroding too it had a 10.8/28 in the demo last year, but this year only an 8.0/21. Still, Bill Gorman will not be asking " : Renew or Cancel?" anytime soon.
FOX's comedy lineup of ‘Til Death and Back to You is struggling a bit. Only Back to You could even pull a 2.0 in the 18-49 demo. And Just a 2.0. With almost three million fewer viewers America'swas able to pull off a 2.0 in the 18-49 year old demographic for the 8pm hour. Go Tyra! But that other show on the CW, the one we apparently imported from Holland, Farmer Wants a Wife lost half of those 18-49 year olds for the CW.
In the 8pm hour Deal or No Deal faced off with The Price is Right and in the 8pm hour, Deal Won! Barely, but a win is a win. Deal and TPIR both had 7.59 million viewers from 8pm-9pm but Deal just edged TPIR out in 18-49 viewers : 1.9/5 versus 1.8/5. Sucks to be Drew. Other than that CBS had a pretty good night withand : NY. : NY bested NBC's Law & Order at 10pm by almost 4 million viewers. The race was tighter in the 18-49 demographic but : NY still won with a 3.3/9 vs. L&O's 2.9/8.
Fewer cared about Barbara Walters' Journey, but I was surprised it was able to net a 2.0 in the 18-49 demo. I'd have bet $20 against that. Go Babs!
The DVR will be working overdrive tonight as I plan to do something I almost never do: watch CBS'. The crossover episode of written by the folks at Two and Half Men airs tonight at 9pm and is appropriately titled "Two and a Half Deaths". Mostly though, I'm looking forward to LOST.
Wednesday night's details:
|Time||Network||Show||Viewers (Millons)||18-49 Rating/Share|
|8:00||CBS||The Price is Right||7.59||1.8/5|
|NBC||Deal or No Deal (8p-10p)||7.22||1.9/5|
|8:30||FOX||Back to You||6.89||2.0/6|
|CW||Farmer Wants a Wife||2.11||1.0/3|
|10:00||ABC||Barbara Walters' Journey||7.40||2.0/6|
|NBC||Law & Order||8.76||2.9/8|
Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.
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