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This Season vs. Last Season TV Ratings Through May 4

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May 8th, 2008

CBS, CW Improve vs. Last Season

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Latest Weekly Changes in Season to Date '07-'08 vs. '06-'07

Network

Weekly Change

ABC

-0.18%

CBS

0.20%

NBC

-0.16%

FOX

-0.50%

CW

0.32%

CBS (+0.20%) and CW (+0.32%)  showed gains vs. last season in the most recent week. CBS continues its very gradual improvement trend vs. last season since new scripted episodes began appearing in late March. CW showed a significant improvement, but it was the first time its season to date numbers had changed at all in several weeks. I suspected bad data, but perhaps it has been corrected. I'd have expected to see CW improve once new scripted shows began appearing.

NBC (-0.16%) and ABC (-0.18%) showed very slight declines vs. last season in the current week. This is NBC's first decline vs. last season in quite some time.

Fox's (0.50%) slide vs. last season continued, but at a signifcantly slower pace than recent weeks. The addition of new episodes of House is likely the reason the decline has slowed.

Overall Season Total Change in Season to Date '07-'08 vs. '06-'07

Network

07-'08 vs. '06-'07

ABC

-8.52%

CBS

-18.40%

NBC

-9.91%

FOX

7.74%

CW

-21.97%

Fox continues as the only network with increased viewership vs. last year. It still looks like Fox will finish the year at about 5% better than last year considering their current rate of decline vs. last season.

All the other broadcast networks continue below last years pace, CBS and CW by significant margins. My guess is that CBS finishes the year more than 15% behind last season. ABC looks headed for a season/season decline of just under 10%. NBC's continuing gains seem to point them to a season to season decline of 8-9%.

Because of NBC's decline vs. last season in the most recent week, it failed for the first time in quite a while to narrow the season vs. season gap with ABC. They will still likely finish with similar overall losses vs. last season when the season ends in late May. That's quite a turnaround for NBC and reversal for ABC compared to their relative positions in early December.

The CW, which looks to finish down about 20-25% vs. last year at least won't finish this season at its absolute lowest levels vs. last season, but just above them.

Our chart shows broadcast network primetime season to date average primetime viewership for the 2007-8 season compared to the 2006-7 season on a weekly basis.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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