Comments on: Univision: It's a Big Deal When It Comes to Ratings

By: Marcelo

Marcelo — Mon, 08 Dec 2008 13:18:00 +0000

Trudy, for someone whose only language is English, you sure haven’t done a great job of mastering it. From the all caps (which in internet-esse is shouting) to the typo on the “subtitles” to the ackward phrasing… it comes across poorly. Spanish-language ratings are strong and Spanish-language media is here to stay. It will evolve and many old-model media (e.g., newspapers) may suffer and even fail along the way.

For an advertiser not to take advantage of being able to surgically segment consumers and deliver more effective messaging is, nowadays, almost being irresponsible.

By: Kristin

Kristin — Fri, 14 Nov 2008 21:37:17 +0000

Holy moley, Lori! I could only remember up to “No estamos sordas.” That’s amazing. Senora Kelly would be so proud.

By: Lori

Lori — Mon, 29 Sep 2008 11:05:54 +0000

Mama! Tia Luisa!
Como gritas, hijo. No estamos sordas. Donde estas?
En mi cuarto. Donde estan mis calcetines?
Todo esta en su lugar.

You’re not the only one who remembers that ALM dialogue!

By: TRUDY OETKEN

TRUDY OETKEN — Sun, 31 Aug 2008 21:23:15 +0000

MY ONLY LANGUAGE IS ENGLISH, DO THEY HAVE THIS SHOW WITH MAYBE-SUBTITIES IN ENGLISH? I LOVE THIS SHOW EVEN THOUGH I DON'T UNDERSTAND WHAT THEY ARE SAYING …..I CAN UNDERSTAND WHAT IS HAPPENING…MAY BE IN A FEW YEARS I'LL BE SPEAKING THE LANGUAGE…..

By: TRUDY OETKEN

TRUDY OETKEN — Sun, 31 Aug 2008 16:23:15 +0000

By: Bill Gorman

Bill Gorman — Fri, 09 May 2008 18:12:19 +0000

LL, I completely agree with you. We feature Univision ratings in our weekly and season to date network ratings, and in any of our top 20 charts if they make them, but it's silencio from the majority of the English media.

I have a feeling that will slowly change. Where there's money to be made, eventually attention will be paid.

By: LatinLover

LatinLover — Fri, 09 May 2008 17:40:40 +0000

I was very excited when Nielsen started measuring Univision in NTI. I don't know why Marc Berman doesn't include their ratings. He's definitely missing a piece of the puzzle as you say. I check national ratings on medialifemagazine.com because they do provide the more complete story with Univision ratings included. You can also see Univision and Telemundo ratings covered in Cynthia's Cynopsis and Broadcasting & Cable.

What surprises me more sometimes, is the lack of coverage of Latino celebrities in English media. There are tons of Univision viewers, like myself, who follow the gossip on people like Don Omar, Luis Miguel, Anahí, but when was the last time you saw these names mentioned in the English media? Or even news that's important to Latinos... How much coverage is Chavez or Raul Castro getting in the English world? Hardly any from what I can tell.

For now, I have to go to Univision and Univision.com to stay tuned on the Latino world. Perhaps someday the English world will realize there are millions more people like me. And if you ever want to improve your Spanish, best is to just find a Latina girlfriend or spend some time in Latin America. I hope someday you can follow Univision shows along with us!

By: Rob

Rob — Thu, 08 May 2008 22:25:48 +0000

Those numbers are fantastic for a network that is very left out across the US media

By: John

John — Thu, 08 May 2008 20:45:00 +0000

I don’t speak a word of Spanish but Univision seems to be a much stronger brand than most of the major broadcast networks. They have a stronger mix of local and international news and sports and they have attractive women in corny soaps. I don’t care much for local ratings but it will be interesting to see if Univision comes out with an English language station in the future.

By: Robert Seidman

Robert Seidman — Thu, 08 May 2008 20:35:00 +0000

Luis, thanks for the background, I didn’t know most of what you shared so it’s very helpful. I can’t find fault with Univision for using the time-honored “it was successful somewhere else, let’s give it a try!” approach. You never missing an episode of “Al Diablo con los Guapos” is about as high praise as you can give. I wish they had it in English on the secondary audio program! Thanks for your offer of help, I’ll probably take you up on it someday.

By: Luis

Luis — Thu, 08 May 2008 20:19:00 +0000

You might not know this but, “Fuego en la sangre” is a remake of a Telemundo “novela called Pasion de Gavilanes”. The only difference is that the Telemundo story had Colombian actors, whereas Univision’s novelas have Mexican actors. Also, “Al diablo con los guapos” is a remake of a novela from Argentina, which was called “Muneca brava”. So, basically Univion is broadcasting remakes of programs that proved to be succesful in other markets. Don’t get me wrong, I still applaud Televisa for having so many talented actors. Personally, I prefer “Al diablo con los guapos” because I’m an 18 year old male. I watch it every day, and I never miss an episode. The story is full of great storylines, and they are very funny, serious and unpredictable. The villains are just awesome. Email me if you have any questions about this or any other Spanish program.