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Idol, Grey's, Lost, Housewives and The Office Lead Weekly DVR Viewing

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May 12th, 2008

Grey’s AnatomyThe live plus seven day DVR viewing list looks a bit different than the overall top 20 for that week. American Idol was still on top, and the return of Grey's Anatomy placed second by less than 100,000 DVR viewers. LOST, American Idol's Wednesday airing, Desperate Housewives, The Office, CSI, Survivor: Micronesia, and Two and a Half Men rounded out the top ten for the week of April 21-27, 2008.

While from an advertising perspective we understand the networks don't love the DVR viewing so much, there's a benefit and it would be apparent if we made the table wider and indicated the day and time the show's aired. I can't make that table fit sadly, but note that Grey's, CSI, and The Office are all on at the same time, and they are all in the top 10 of weekly DVR viewing.

The trend of reality show DVR viewing mostly being for time-shifting and avoiding commercials and fast forwarding through the boring parts holds up. Over 70% of American Idol's DVR viewing came the same nights the shows aired. Both Survivor and Dancing with the Stars were well over 60% same night viewing.

If we make "over 50% same night viewing" the "water cooler" shows that must be talked about the next day, it's a weird mix where only The Office, Desperate Housewives, How I Met Your Mother and My Name is Earl make that cut among DVR viewers. Hell's Kitchen was close at 49.5%. NBC's Law & Order: SVU was nowhere close with only 23.3% watching the same night.

Moonlight, while not on the list was 33rd with 1.11m DVR viewers and 14.9% of its viewing coming via DVR. Gossip Girl's first new episode was 44th with 743,000 DVR viewers, but that represented almost 35% of its overall viewing, but trailed both The Office and Reaper (yes, Reaper!) in terms of % of the shows audience coming via DVR.

The esteemed Travis Yanan chimes in via comments with:

Most interesting to me Live+7, Grey's is still beat by CSI in viewers... but only by 178K.  Versus the 642K from Live+SD.  Can't say that I'm shocked, what with younger people using DVRs more, etc...

I'd like to believe I'd have caught that myself but was distracted by "upfront madness!"  Thanks, Travis!

Top 20 DVR Broadcast Shows for the week ending April 27, 2008:

Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7 Persons Live+SD (000s) % SD Viewers of DVR total
1 American Idol-TUESDAY FOX 25,897 21,921 3,976 18.1% 24,740 70.9%
2 GREY'S ANATOMY-THU 9PM ABC 18,601 14,708 3,893 26.5% 16,373 42.8%
3 LOST ABC 14,067 10,867 3,200 29.4% 12,075 37.8%
4 American Idol-WEDNESDAY FOX 24,094 21,057 3,037 14.4% 23,196 70.4%
5 Desperate Housewives ABC 17,601 14,730 2,871 19.5% 16,346 56.3%
6 OFFICE NBC 8,972 6,256 2,716 43.4% 7,692 52.9%
7 CSI CBS 18,769 16,106 2,663 16.5% 17,015 34.1%
8 SURVIVOR: MICRONESIA CBS 13,745 11,337 2,408 21.2% 12,896 64.7%
9 Two and a Half Men CBS 14,546 12,306 2,240 18.2% 13,360 47.1%
10 NCIS CBS 15,375 13,266 2,109 15.9% 14,242 46.3%
11 CSI: MIAMI CBS 15,875 13,854 2,021 14.6% 14,380 26.0%
12 MEDIUM NBC 11,162 9,242 1,920 20.8% 9,794 28.8%
13 BONES-MON 8P FOX 9,863 7,957 1,906 24.0% 8,758 42.0%
14 HELL'S KITCHEN FOX 11,837 10,138 1,699 16.8% 10,979 49.5%
15 Law And Order:SVU NBC 12,941 11,248 1,693 15.1% 11,642 23.3%
16 Law And Order NBC 13,827 12,200 1,627 13.3% 12,746 33.6%
17 NUMB3RS CBS 10,745 9,150 1,595 17.4% 9,638 30.6%
18 How I Met Your Mother CBS 9,148 7,561 1,587 21.0% 8,453 56.2%
19 Dancing with the Stars ABC 18,545 17,040 1,505 8.8% 18,044 66.7%
20 MY NAME IS EARL NBC 6,863 5,398 1,465 27.1% 6,160 52.0%

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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