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Nielsen Ratings May 11, 2008: Housewives vs. Survivors

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May 12th, 2008

Scoreboard for Sun. May 11, 2008 CBS ABC FOX NBC CW
Total Viewers (million) 11.76 11.49 4.76 3.97 1.19
Rating/Share: Adults 18-49 3.6/10 4.0/11 2.3/6 1.1/3 0.5/1

CBS beat ABC out by a nose in total viewers, but ABC bested CBS by more than 10% in the 18-49 demographic.  CBS was fueled by three hours worth of Survivor: Micronesia season finale (won by Parvati) and reunion.  ABC had it's typical (as of late) Sunday night lineup and won the 18-49  demo every hour other than 8pm-9pm when the first hour of Survivor nipped Extreme Makeover: Home Edition.

Desperate Housewives was back in the low 15 millions but still pulled a powerful 5.5/14 in the 18-49 demographic, that's down from 16.63m and a 6.2/16 only a week ago though.  Still comparatively speaking things looked relatively pleasant for ABC and CBS.  We wonder if the day is coming where NBC, like The CW before it simply cancels its Sunday night lineup and rents the bandwidth.  Last night would certainly have been a good night to do just that.  The peacocks' best performer was a  repeat of Law & Order: SVU, and it was crushed by both the season finale of Brothers & Sisters and the Survivor: Micronesia reunion show.  Even  America's Favorite Mom didn't fare all that well on Mother's Day.  Kind of sad.  Not Quarterlife sad or anything, but still.  Two hours of repeats of The Office however, was somewhat Quarterlife-esque

There can't really be much doubt about why the CW opted to bail out of programming Sunday night.  Look for a couple of CW's shows here to land in what will be the post-Smackdown Friday night wasteland of  CW programming.

And the saying for this year's upfront presentation seems to be "Flat is the new up!"  With that in mind, props to CBS, Mark Burnett Productions and Survivor:  Micronesia.  This year's finale averaging 12.98m, while down from last year's 13.68 million had a 4.4/12 in the overnights this year versus last year's final number of 4.4/14.

FOX didn't have a particularly great night with its animation block.  A new airing of The Simpsons could not quite reach a 3.0 in the 18-49 demographic. But Family Guy, the anchor of FOX's Sunday nights these days was a rerun.   I guess reruns during a May sweeps Sunday are not just an NBC thing.

Sunday night's details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
7:00 ABC America's Funniest Home Videos 7.78 2.4/8
  NBC America's Favorite Mom 5.13 1.3/4
  CBS 60 Minutes 10.36 1.9/6
  FOX King of the Hill (Repeat) 2.38 1.1/4
  CW Americas Next Top Model (Repeat) 0.99 0.4/1
         
7:30 FOX The Simpsons (Repeat) 3.71 1.8/6
         
8:00 ABC Extreme Makeover: Home Edition 11.93 4.0/11
  FOX The Simpsons 6.02 2.9/9
  NBC The Office (Four Repeats 8p-10p) 2.59 0.9/3
  CBS Survivor: Micronesia (8p-10) 12.92 4.4/12
  CW Everybody Hates Chris 1.24 0.5/1
         
8:30 FOX King of the Hill 4.99 2.5/7
  CW Aliens in American 1.12 0.4/1
         
9:00 ABC Desperate Housewives 15.24 5.5/14
  FOX Family Guy (Repeat) 5.81 2.7/7
  CW The Game 1.55 0.7/2
         
9:30 CW Girlfriends (Repeat) 1.25 0.6/1
  FOX American Dad 5.64 2.7/7
         
10:00 ABC Brothers & Sisters 11.02 4.0/10
  NBC Law & Order: SVU (Repeat) 5.58 1.6/4
  CBS Survivor: Micronesia Reunion 10.84 3.9/10

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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