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The Hills Again Leads Cable TV Time-Shifting

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Written By

May 12th, 2008

The Hills Has a 33.2% Increase and 1,068,000 DVR Viewers

thehills.jpg

For the week of April 21-27, 2008, MTVs The Hills was again the top cable time-shifted show with an increase of 33.2% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 1,068,000.

Filling out the top 10 were two episodes of WWE Raw, Nickelodeon's iCarly and Zoey 101, three episodes of House, Disney's Finding Nemo and a SpongeBob.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1 THE HILLS

MTV

4,285

3,217

1,068 33.2%
2 WWE Raw

USA

5,351

5,001

350 7.0%
3 WWE Raw

USA

4,982

4,645

337 7.3%
4 iCarly

NICK

3,521

3,192

329 10.3%
5 HOUSE

USA

3,840

3,614

226 6.3%
6 ZOEY 101

NICK

3,742

3,517

225 6.4%
7 HOUSE

USA

4,021

3,801

220 5.8%
8 FINDING NEMO

DSNY

3,719

3,549

170 4.8%
9 HOUSE

USA

3,902

3,732

170 4.6%
10 SpongeBob

NICK

3,638

3,468

170 4.9%
11 NFL DRAFT

ESPN

5,038

4,876

162 3.3%
12 HOUSE

USA

4,227

4,101

126 3.1%
13 MIGHTY B!

NICK

3,275

3,159

116 3.7%
14 NBA (SUNS/SPURS)

TNT

4,441

4,346

95 2.2%
15 SpongeBob

NICK

3,532

3,442

90 2.6%
16 SpongeBob

NICK

3,348

3,263

85 2.6%
17 NBA (SPURS/SUNS)

ESPN

3,867

3,789

78 2.1%
18 SPONGEBOB

NICK

3,565

3,491

74 2.1%
19 SPONGEBOB

NICK

3,580

3,509

71 2.0%
20 SPONGEBOB

NICK

3,443

3,378

65 1.9%

It's pretty rare that we see sporting events on the top-timeshifted lists, and so the two NBA Playoff games between the Suns & Spurs are interesting appearances in the list as is the NFL Draft although at % levels that are quite low compared to both the leading cable shows as well as broadcast shows. I admit that I'm stunned that anyone would timeshift the NFL Draft. Does anything happen that isn't better absorbed via a website? Are there even any "good" parts to fast forward too?

It is not rare that we see the squarepanted one, and Spongebob absorbs 5 of the second 10 spots.

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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