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The Office Leads Broadcast Shows w/ 43.4% Time-Shifting Gain

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May 12th, 2008

The Office % Gain From DVR Viewing is the Largest We've Seen

the-office.gifThis week's (April 21-27, 2008) 43.4% audience gain by time-shifting by NBC's The Office is the largest we've seen for any primetime broadcast show since we began publishing the site last September. Its audience increased by 43.4% over the 6.256 million that watched it Live giving it a Live+7 audience of 8.972 million.

CW's Reaper was second with an increase of 35.3%. Rounding out the top 10 were Gossip Girl, Supernatural, Lost, America's Top Model, My Name is Earl, One Tree Hill, Grey's Anatomy and Beauty and the Geek.

The CW leads the list with 7 of the 20 top shows and has become somewhat of the "Must DVR" network. My guess is that it's due to two factors (1) CW shows appeal to younger viewers who are more likely to use DVRs, and (2) CW shows are more likely to be "second choice" shows in their timeslots leading to more watching via DVR much later while the "top choice" show may get watched either Live or Live+SD (same day).

Top 20 Most % Time-shifted Broadcast TV Shows April 21-27, 2008:

Rank

Programs

Network

Persons Live+7 (000s)

Persons Live (000s)

Time-shifted Audience (000s)

% increase from Live to Live+7

1

OFFICE

NBC

8,972 6,256 2,716 43.4%

2

REAPER

CW

2,755 2,036 719 35.3%

3

Gossip Girl

CW

2,881 2,138 743 34.8%

4

Supernatural

CW

2,725 2,073 652 31.5%

5

LOST

ABC

14,067 10,867 3,200 29.4%

6

AMERICA'S Top Model

CW

4,856 3,814 1,042 27.3%

7

MY NAME IS EARL

NBC

6,863 5,398 1,465 27.1%

8

One Tree Hill

CW

3,285 2,585 700 27.1%

9

GREY'S ANATOMY

ABC

18,601 14,708 3,893 26.5%

10

BEAUTY AND THE GEEK

CW

1,752 1,387 365 26.3%

11

Smallville

CW

4,185 3,334 851 25.5%

12

Big Brother 9-SUN

CBS

6,681 5,389 1,292 24.0%

13

BONES

FOX

9,863 7,957 1,906 24.0%

14

Big Brother 9-WED

CBS

6,924 5,625 1,299 23.1%

15

Big Brother 9-TUE

CBS

6,781 5,513 1,268 23.0%

16

SURVIVOR: MICRONESIA

CBS

13,745 11,337 2,408 21.2%

17

SCRUBS

NBC

5,917 4,885 1,032 21.1%

18

How I Met Your Mother

CBS

9,148 7,561 1,587 21.0%

19

MEDIUM

NBC

11,162 9,242 1,920 20.8%

20

The Big Bang Theory

CBS

8,027 6,700 1,327 19.8%

Frequent % DVR gain list residents, Eli Stone (ABC) [still "on the bubble" till tomorrow] and New Amsterdam (Fox) [just cancelled] weren't broadcast that week.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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