Nielsen Weekly Top 20 (18-49 Demographic): Hell's Kitchen Beats House!

Categories: Nielsen Broadcast TV Show Ratings Adults 18-49

Written By

May 13th, 2008

Hell’s Kitchen’s Gordon Ramsay on FOXOne strategy for NBC chief Jeff Zucker might be to pay Gordon Ramsay big bucks to lure him away from FOX.  While the usual suspects came up big among 18-49 year olds, led by both airings of American Idol, Grey's Anatomy and Desperate Housewives,  Ramsay's Hell's Kitchen placed fifth. Ahead of even House!  Also ahead of any show on CBS or NBC.  But NBC could place but one show on this list, The Office. Sad times in peacock land.

 Since we're already into the next week, I know House is going to be hard for Ramsay to beat this week (House  got a 5.8 18-49 rating in the overnight numbers), but still - Hell's Kitchen was a way bigger draw among 18-49 year olds than even the season finale of Survivor or any of the Dancing with the Stars airings.  Three out of the top five 18-49 shows this week were unscripted.  Cheaper to make and more watched = bigger profits.  This top twenty was almost evenly split in terms of scripted versus unscripted shows, with scripted narrowly ahead eleven shows to nine.

This is but a small slice of the programming though.  For a better look at total impact, see Bill's post on the weekly network ratings for more details.  As with this list, FOX was clearly ahead in the 18-49 demographic overall, but not far behind were both ABC and CBS, with NBC in a very distant fourth place.  Among the 25-54 crowd, CBS very narrowly edged FOX, and CBS, FOX and ABC were again all far ahead of NBC.  In the 18-34 demographic, FOX was out in front, ahead of ABC and well ahead of CBS. Of course, CBS was beaten out in that demographic by Univision, and so was NBC, by much, much more.

Nielsen Top Twenty 18-49 Shows by viewers for the week ending 05/11/08:

Rank Show Net P18-49 RATING (LIVE+SD) 18-49 Viewers (LIVE+SD) (000)
1 American Idol-TUESDAY FOX 8.4 10,981
2 American Idol-WEDNESDAY FOX 8.2 10,746
3 GREYS ANATOMY-THU 9PM ABC 6.4 8,338
4 Desperate Housewives ABC 5.6 7,317
5 HELLS KITCHEN FOX 5.2 6,755
6 HOUSE-MON 9P FOX 5.1 6,675
7 CSI CBS 5.0 6,544
8 Two and a Half Men CBS 4.9 6,380
9 LOST ABC 4.7 6,129
10 DANCING W/STARS RESULTS ABC 4.4 5,830
11 SURVIVOR:MICRONESIA FINAL(S) CBS 4.4 5,788
12 Dancing with the Stars ABC 4.3 5,617
13 SURVIVOR: MICRONESIA CBS 4.1 5,403
14 CSI: MIAMI CBS 4.0 5,288
15 Extreme Makeover:HOME ED. ABC 4.0 5,263
16 Rules of Engagement CBS 3.9 5,054
17 SURVIVOR:MICRONESIA RNION(S) CBS 3.8 5,045
18 BROTHERS & SISTERS ABC 3.8 5,028
19 WITHOUT A TRACE CBS 3.8 4,999
20 OFFICE NBC 3.6 4,710

Nielsen Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved

 
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