Once Again The Hills Beats up On Gossip Girl

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May 13th, 2008

It's a weird quirk because I watch neither of these shows, but I just never get sick of seeing the beatdown that MTV puts on the CW Monday nights. 

From the CW press release announcing next season's schedule:  GOSSIP GIRL was the most buzz-worthy show of last season and had the highest concentration of female teens of any series on broadcast television. GOSSIP GIRL will return to its 8:00-9:00 p.m.

Two notes: one, you'll note the careful use of the words "broadcast television", and of course as ever buzz-worthy, no doubt, but watch-worthy?

Gossip Girl vs. The Hills 

Once again, The Hills has more viewers in the coveted 18-34 demo than not only Gossip Girl, but Gossip Girl and One Tree Hill combined!  I know GG fans love the show, and I know, I know everyone you know from Soho to Sigapore watches.  And yeah, yeah, DVR, but DVR this: in the week of Gossip Girl's return from hiatus it had 743,000 watch via DVR , which isn't shabby considering its live base, but alas, The Hills had more with 1.068 million.

Thanks again to Travis Yanan who posted Monday night's final numbers on Marc Berman's forums.

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