Nielsen Ratings May 13, 2008: American Idol Still Crushes Field

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May 14th, 2008

Scoreboard for Tue. May 13, 2008 FOX CBS ABC NBC CW
Total Viewers (million) 18.19 11.07 9.83 7.16 1.76
Rating/Share: Adults 18-49 7.1/19 2.4/6 2.5/7 2.3/6 0.8/2

FOX easily won the evening both in total viewers and the 18.49 demographic as American Idol rebounded from season lows last Tuesday. CBS cam in a distant second, both in viewers and in the 18-49, followed closely by ABC. 

No hourly data today,  and I'm not making a data table of half hourly data, although it's fairly interesting.  Most interesting to me was probably Hell's Kitchen which including two minutes of Idol overrun had 14.01m and a 6.0/15 in the demo for its first 30 minutes and 10.80m and a 5.0/12 in its second half hour. 

Both Idol and Dancing with the Stars were the reverse of Hell's Kitchen, growing viewers in the second half hour.  Idol had 22.24m and a 8.0/24 the first 30 minutes and 25.69m and 9.3/25 the second half hour.  One out of four 18-49 year olds watching TV that half hour had their eyes on American Idol.  DWTS had 15.45m and a 3.6/9 the first half hour and 17.79m and 4.3/11 in the demo the second half hour.  I suppose some will blame that on lead-in According to Jim, but my guess is more people tune in towards the end to see who gets voted off.  That wasn't the case with Hell's Kitchen but it still beat DWTS handily in the demo. HK (including two minutes of Idol) averaged a 5.5 in the demo, while DWTS averaged a 4.0.

NBC won the 10pm hour with the season finale of Law & Order: SVU and it also increased as time went on.  10.83m tuned in at 10pm with a 3.5/9 in the demo, and 11.81m watched the second half hour with a 4.0/11.  Overall SVU averaged a 3.8 in the demo vs. a 2.1 for Women's Murder Club and a 2.1 for a rerun of Criminal Minds.  I've seen many fans upset at the demise of WMC, but if it's season (and series) finale couldn't beat a rerun of Criminal Minds in the demo, it's hard to fault ABC on the choice.

For all the half hourly data, check out this post on Marc Berman's site courtesy of Travis Yanan.  Perhaps Marc was at the CW's party last night and is dragging a little bit today!

Our friend Michael Learmonth at Silicon Alley Insider has a post up titled CBS To Online Fans: Stop Bothering Us!   It may rankle a few Moonlight fans (or thousands of them) but he's right: CBS will not soon resurrect a show based on passionate online fans and because CW is managed by CBS, even though Sunday night's have been resold,  Learmonth reports that CBS Entertainment chief Nina Tassler says it's not happening.  Send your blood and garlic Michael's way, not mine...

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