Comments on: Les Moonves, Meet Your New Best Friend Steve Jurvetson

By: Robert Seidman

Robert Seidman — Fri, 16 May 2008 01:37:04 +0000

John, I agree with you completely as it pertains to advertising today. But as it pertains to advertising in 2025…*not at all* sure. That is why I was motivated to write it and headlined it as I did.

By: Robert Seidman

Robert Seidman — Fri, 16 May 2008 01:34:19 +0000

Steve Jurvetson just isn't a crazed crank is all. He meant Florida in the stereotypical “older”, “we go there to retire” way and was using it as metaphor not being literal. And he's absolutely right to do so.

By: John

John — Fri, 16 May 2008 01:34:02 +0000

This has little effect on an advertiser based company. No matter how old a population gets, older consumers are seen as less willing to be affected by advertising.

On the other hand, channels with subscription revenue could target this segment.

By: David Reese

David Reese — Fri, 16 May 2008 01:30:07 +0000

There is going to be a Miami led by a sizable Cuban community made up of first and second generation Cuban refugees who are virulently anti-Castro? There is going to be a large under-class of Haitans? The Hispanic population will not be predominately Mexican but South American? Demographics may be destiny but if the person making demographic extrapolations can't tell the difference from the various Hispanic and Black communities in a state then I don't think they will have a very good grasp on emerging demographic trends.

By: Robert Seidman

Robert Seidman — Thu, 15 May 2008 20:37:04 +0000

By: John

John — Thu, 15 May 2008 20:34:02 +0000

This has little effect on an advertiser based company. No matter how old a population gets, older consumers are seen as less willing to be affected by advertising.

On the other hand, channels with subscription revenue could target this segment.