Nielsen Ratings: May 16, 2008: Au Revoir Moonlight

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May 17th, 2008

Scoreboard for Fri. May 16, 2008 CBS ABC CW NBC FOX
Total Viewers (million) 8.55 6.60 4.02 3.10 2.98
Rating/Share: Adults 18-49 2.0/7 1.7/6 1.2/4 1.0/4 1.2/4

CBS season/series finales led the way to another Friday night victory both with total viewers and 18-49 year old viewers. ABC was second in both categories. CW was THIRD for the evening, a rare occurrence on any night, on the strength of Friday Night Smackdown! Of course, the CW let that get away and next year will be running Everybody Hates Chris, The Game and the encore of America’s Next Top Model, which won’t outperform two hours of Smackdown! FOX was in fourth overall and tied with CW in the 18-49 demo. NBC was just…last.

The Ghost Whisperer season finale could barely manage a 2.0 in the demo, and while Moonlight pulled in 7.56m in its swan song, it had but a 1.8/6 in the 18-49 demo. Numbe3rs was the strongest show of the night on any network with 9.73m and a 2.3/7 in the 18-49 demo.

Two hours of American Gladiators encore? Worse than Quarterlife! Yikes. 2.51m viewers and a sub 1.0 in the 18-49 demo. And perhaps this indicates that lead-in still matters at least a little because the 10pm numbers for Dateline were pretty low at 4.27m and a 1.4/4 in the demo.

FOX ran the movie Dodgeball and it didn’t do much better than American Gladiators. A pretty ugly May sweeps Friday. See for yourself…

Friday night’s details:

Time Net  Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC America's Funniest Home Videos (8p-10p) 6.80 1.7/6
  CBS Ghost Whisperer   8.36 2.0/8
  NBC American Gladiators (Repeat) 2.51 0.9/3
  CW Friday Night Smackdown!  (8p-10p) 4.02 1.2/4
  FOX Dodgeball (8p-10p) (R ) 2.84 1.2/4
9:00 CBS  Moonlight  7.56 1.8/6
10:00 ABC 20/20 6.21 1.9/6
  CBS Numb3rs  9.73 2.3/7
  NBC Dateline 4.27 1.4/4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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