After American Idol in the top spot, Grey's Anatomy, House, LOST, Desperate Housewives and The Office were the most DVR viewed shows for the week ending May 4, 2008. The Office's DVR viewing is still amazing to me. Consider that the show ahead of it (Desperate Housewives) had 9+ million more viewers but The Office only had 35,000 fewer DVR viewers. And with 14+ million fewer viewers than CSI it had almost 200K more DVR viewers.
As ever, the % of DVR viewing that comes the same night that the shows aired was higher for unscripted program than scripted programming. I've dubbed any scripted show with over 50% of its viewing occurring the same day as the "Water Cooler" shows, and LOST is losing its "must talk about it at work the next day" status. Even though 33% of its overall viewing is coming via DVR, only 31% of that DVR viewing occurred the same night it aired.
The water cooler shows for the week were Desperate Housewives, and The Office, and that's it! If I lowered the bar to 40% same day DVR viewing, House, Grey's Anatomy, Two and a Half Men, NCIS, Bones, Brothers & Sisters and How I Met Your Mother would all make the list. CSI: Miami is definitely not water cooler material. While almost two million DVR the show, only slightly more than one out of five who watch on DVR watch it the same night. CSI: Miami and Law & Order: SVU are must DVR for many, but the least water cooler-y of any scripted shows on this list.
CBS is the king of "must DVR" shows, with eight shows on this list, followed by FOX with five, ABC with four and NBC with three.
While only one show on cable (at least not via numbers we have access to) usually tops the one million DVR mark (The Hills), thirty-eight broadcast shows had a million or more DVR viewers, including #38, Moonlight, with 1.004 million!
Top 20 DVR Broadcast Shows for the week ending May 4, 2008:
|Rank||Show||Net||Live+7 (000)||Live (000)||DVR Viewers (000)||% increase from live||Live+SD (000)||% SD|
|2||GREY'S ANATOMY-THU 9PM||ABC||17,522||13,819||3,703||26.8%||15,313||40.35%|
|11||TWO AND A HALF MEN||CBS||14,052||11,940||2,112||17.7%||12,915||46.16%|
|15||LAW AND ORDER:SVU||NBC||13,727||11,867||1,860||15.7%||12,313||23.98%|
|18||BROTHERS & SISTERS||ABC||11,462||9,739||1,723||17.7%||10,463||42.02%|
|20||HOW I MET YOUR MOTHER||CBS||9,710||8,146||1,564||19.2%||8,844||44.63%|
This table ranks broadcast shows with the most absolute DVR viewing. For a list of the top twenty shows with the highest % increases due to DVR viewing check out this post.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.