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Nielsen Ratings May 18, 2008: Housewives Rule, Country is Cool

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May 19th, 2008

Scoreboard for Sun. May 18, 2008 ABC CBS FOX NBC CW
Total Viewers (million) 13.09 11.44 4.99 3.71 1.29
rating/Share: Adults 18-49 4.7/13 2.6/7 2.4/7 1.3/4 0.5/2

Sadly I still don't have all the data so there are no fancy tables of shows, though I will come back and add them later if I get some better data to consolidate. While most of the data is available in some fashion or another, putting it all together is kind of painful because different sites measure different things over different time periods. (Update: I've added the half-hourly data below, lots to explore) Nonetheless of note:

ABC's Desperate Housewives two hour finale garnered 16.8 million and a 6.1 in the 18-49 demo. Though less than its season averages, it's an improvement over last week. While down 15% over last year, some of that will be made up for via DVR. Everything is tailing off, so 15% down is probably the new "flat". The two hours of Extreme Makeover: Home Edition that led in to DH averaged 9.4 millon.

CBS' airing of the 43rd annual Country Music Awards averaged 11.7 million viewers according to the New York Times, an increase of 2.4 million viewers from last year. Wow. 60 Minutes drew 10.7 million viewers and a 1.6 rating in the 18-49 demo at 7pm.

Two hours of The Office repeats stunk it up for NBC and averaged less than 3 million for the two hour block. A Law & Order: SVU rerun at 10pm had 4.7m viewers, and Dateline at 7pm had 4.4 million.

A repeat of Family Guy with 6.2 million viewers outdrew new (and season finale) airings of The Simpsons (6.1m), King of the Hill (5.4m) and American Dad (5.6m).

See Sunday night's half hourly detail:

Time Net Show Viewers (Millions) 18-49 Rating/Share
7:00 ABC Extreme Makeover: Home Edition 7.33 2.5/9
7:00 CBS 60 Minutes 9.98 1.4/5
7:00 NBC Dateline 4.44 1.0/4
7:00 FOX King of the Hill (R ) 2.71 1.2/4
7:00 CW America's Next Top Model (R ) 1.11 0.4/2
7:30 ABC Extreme Makeover: Home Edition 8.04 2.7/9
7:30 CBS 60 Minutes 11.24 1.8/6
7:30 NBC Dateline 4.44 1.1/4
7:30 FOX The Simpsons (R ) 3.82 1.8/6
7:30 CW America's Next Top Model (R ) 1.22 0.5/2
8:00 ABC Extreme Makeover: Home Edition 10.10 3.4/10
8:00 CBS Country Music Awards 11.40 2.6/8
8:00 NBC The Office 2.76 1.0/3
8:00 FOX The Simpsons 6.11 2.9/9
8:00 CW Everybody Hates Chris 1.43 0.5/2
8:30 ABC Extreme Makeover: Home Edition 12.20 4.2/12
8:30 CBS Country Music Awards 11.45 2.7/8
8:30 NBC The Office 2.73 1.3/4
8:30 FOX King of the Hill 5.41 2.6/7
8:30 CW Aliens in America 1.21 0.5/1
9:00 ABC Desperate Housewives 16.19 5.8/15
9:00 CBS Country Music Awards 12.32 3.0/8
9:00 NBC The Office 2.83 1.4/4
9:00 FOX Family Guy (R ) 6.24 3.0/8
9:00 CW The Game 1.62 0.8/2
9:30 ABC Desperate Housewives 16.78 6.1/15
9:30 CBS Country Music Awards 12.50 3.1/8
9:30 NBC The Office 3.19 1.6/4
9:30 FOX American Dad 5.63 2.7/7
9:30 CW Girlfriends (R ) 1.15 0.5/1
10:00 ABC Desperate Housewives 16.60 6.1/15
10:00 CBS Country Music Awards 11.95 3.2/8
10:00 NBC Law & Order: SVU (R ) 4.42 1.5/4
10:30 ABC Desperate Housewives 17.44 6.5/17
10:30 CBS Country Music Awards 10.70 2.9/8
10:30 NBC Law & Order: SVU (R ) 4.90 1.6/4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

Other Sources: New York Times & Media Life Magazine

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