O'Reilly Interview of Clinton Puts 2 Shows In Top 10
For the week of April 28 - May 4, 2008, MTVs The Hills was back as the top cable time-shifted show with an increase of 27.6% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 974,000. Nickelodeon's Chasing Zoey movie was second with a 10.3% increase and 500,000 time-shifted viewers.
The two night interview of Hillary Clinton on The O'Reilly Factor put both shows in our top 10 at # 6 and #7. Increases like that from DVR viewing of 7%+ are very rare for any news program.
Top 20 Most Time-shifted (DVR viewed) Cable Shows:
| Rank | Programs | Network | Persons Live+7 (000s) | Persons Live (000s) | Time-shifted Audience (000s) | % increase from Live to Live+7 |
| 1 | THE HILLS | MTV | 4,505 | 3,531 | 974 | 27.6% |
| 2 | MOVIE CHASING ZOEY | NICK | 5,354 | 4,854 | 500 | 10.3% |
| 3 | ZOEY 101 | NICK | 5,193 | 4,836 | 357 | 7.4% |
| 4 | WWE Raw | USA | 5,125 | 4,788 | 337 | 7.0% |
| 5 | WWE Raw | USA | 4,675 | 4,393 | 282 | 6.4% |
| 6 | THE O'REILLY FACTOR | FOXNC | 3,702 | 3,453 | 249 | 7.2% |
| 7 | THE O'REILLY FACTOR | FOXNC | 3,214 | 2,983 | 231 | 7.7% |
| 8 | ZOEY 101 | NICK | 3,630 | 3,500 | 130 | 3.7% |
| 9 | NBA SPURS/HORNETS | TNT | 3,893 | 3,788 | 105 | 2.8% |
| 10 | ZOEY 101 | NICK | 3,476 | 3,373 | 103 | 3.1% |
| 11 | iCarly | NICK | 3,735 | 3,635 | 100 | 2.8% |
| 12 | SpongeBob | NICK | 3,739 | 3,641 | 98 | 2.7% |
| 13 | MOVIE CHASING ZOEY | NICK | 3,426 | 3,328 | 98 | 2.9% |
| 14 | DRAKE & JOSH | NICK | 3,137 | 3,041 | 96 | 3.2% |
| 15 | iCarly | NICK | 3,860 | 3,770 | 90 | 2.4% |
| 16 | BACK AT THE BARNYARD | NICK | 3,426 | 3,345 | 81 | 2.4% |
| 17 | INCREDIBLES, THE | DSNY | 3,432 | 3,352 | 80 | 2.4% |
| 18 | SpongeBob | NICK | 3,621 | 3,545 | 76 | 2.1% |
| 19 | SpongeBob | NICK | 3,897 | 3,823 | 74 | 1.9% |
| 20 | NBA SUNS/SPURS | TNT | 4,685 | 4,616 | 69 | 1.5% |
Filling out the top 10 were 3 Zoey 101s, 2 episodes of WWE Raw and an NBA Playoff game between the Spurs and the Hornets (relatively rare for a sports event).
Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
