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The Hills Leads Cable TV Time-Shifting Again

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May 19th, 2008

O'Reilly Interview of Clinton Puts 2 Shows In Top 10

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For the week of April 28 - May 4, 2008, MTVs The Hills was back as the top cable time-shifted show with an increase of 27.6% over its Live audience in its Live+7 viewing audience and an absolute time-shifted audience size of 974,000. Nickelodeon's Chasing Zoey movie was second with a 10.3% increase and 500,000 time-shifted viewers.

The two night interview of Hillary Clinton on The O'Reilly Factor put both shows in our top 10 at # 6 and #7. Increases like that from DVR viewing of 7%+ are very rare for any news program.

Top 20 Most Time-shifted (DVR viewed) Cable Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 THE HILLS MTV  4,505  3,531  974 27.6%
2 MOVIE CHASING ZOEY NICK  5,354  4,854  500 10.3%
3 ZOEY 101 NICK  5,193  4,836  357 7.4%
4 WWE Raw USA  5,125  4,788  337 7.0%
5 WWE Raw USA  4,675  4,393  282 6.4%
6 THE O'REILLY FACTOR FOXNC  3,702  3,453  249 7.2%
7 THE O'REILLY FACTOR FOXNC  3,214  2,983  231 7.7%
8 ZOEY 101 NICK  3,630  3,500  130 3.7%
9 NBA SPURS/HORNETS TNT  3,893  3,788  105 2.8%
10 ZOEY 101 NICK  3,476  3,373  103 3.1%
11 iCarly NICK  3,735  3,635  100 2.8%
12 SpongeBob NICK  3,739  3,641  98 2.7%
13 MOVIE CHASING ZOEY NICK  3,426  3,328  98 2.9%
14 DRAKE & JOSH NICK  3,137  3,041  96 3.2%
15 iCarly NICK  3,860  3,770  90 2.4%
16 BACK AT THE BARNYARD NICK  3,426  3,345  81 2.4%
17 INCREDIBLES, THE DSNY  3,432  3,352  80 2.4%
18 SpongeBob NICK  3,621  3,545  76 2.1%
19 SpongeBob NICK  3,897  3,823  74 1.9%
20 NBA SUNS/SPURS TNT  4,685  4,616  69 1.5%

Filling out the top 10 were 3 Zoey 101s, 2 episodes of WWE Raw and an NBA Playoff game between the Spurs and the Hornets (relatively rare for a sports event).

Our time-shifting chart ranks which of the Top 40 cable shows had the largest increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs). We include both the absolute size of the time-shifted audience (and sort the chart by that metric), and the % increase over the Live viewing.

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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