For the week of April 28 - May 4, NBC's The Office again added to its Live audience by more than 40% to lead all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 41.9% over the 6.292 million that watched it Live giving it a Live+7 audience of 8.929 million.
ABC's Lost was second with an increase of 33.3%. Rounding out the top 10 were and ., , 's , House, Beauty and the Geek, , Reaper
Again, the embattled CW had the most shows in the top 20 with 7. Not many people watch the CW, but plenty of them use their DVRs for it.
Top 20 Most % Time-shifted Broadcast TV Shows:
|Rank||Programs||Network||Persons Live+7 (000s)||Persons Live (000s)||Time-shifted Audience (000s)||% increase from Live to Live+7|
|7||BEAUTY AND THE GEEK||CW||1,891||1,500||391||26.1%|
|16||MY NAME IS EARL||NBC||7,229||6,050||1,179||19.5%|
|19||BROTHERS & SISTERS||ABC||11,462||9,739||1,723||17.7%|
I ashamed to admit it took me this long to note the over representation of sitcoms in the % DVR top 20. With 6 of the 20, they're much better represented than their population in the broadcast schedules in general. Perhaps laughs are better enjoyed on your own schedule.
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.