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The Office Leads Broadcast Shows w/ 41.9% Time-Shifting Gain

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May 19th, 2008

the-office.gifFor the week of April 28 - May 4, NBC's The Office again added to its Live audience by more than 40% to lead all broadcast shows in audience % gain by time-shifting (DVR viewing). Its audience increased by 41.9% over the 6.292 million that watched it Live giving it a Live+7 audience of 8.929 million.

ABC's Lost was second with an increase of 33.3%. Rounding out the top 10 were Gossip Girl, Supernatural, Grey's Anatomy, House, Beauty and the Geek, One Tree Hill, Reaper and 30 Rock.

Again, the embattled CW had the most shows in the top 20 with 7. Not many people watch the CW, but plenty of them use their DVRs for it.

Top 20 Most % Time-shifted Broadcast TV Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 OFFICE NBC 8,929  6,292  2,637 41.9%
2 LOST ABC 12,946  9,715  3,231 33.3%
3 Gossip Girl CW 2,939  2,214  725 32.7%
4 Supernatural CW 3,146  2,471  675 27.3%
5 GREY'S ANATOMY ABC 17,522  13,819  3,703 26.8%
6 HOUSE FOX 16,754  13,232  3,522 26.6%
7 BEAUTY AND THE GEEK CW 1,891  1,500  391 26.1%
8 One Tree Hill CW 2,986  2,369  617 26.0%
9 REAPER CW 2,991  2,380  611 25.7%
10 30 ROCK NBC 5,932  4,779  1,153 24.1%
11 AMERICA'S Top Model CW 4,680  3,784  896 23.7%
12 Smallville CW 4,294  3,478  816 23.5%
13 BONES FOX 10,905  8,906  1,999 22.4%
14 SURVIVOR: MICRONESIA CBS 13,214  10,920  2,294 21.0%
15 MEDIUM NBC 10,788  9,008  1,780 19.8%
16 MY NAME IS EARL NBC 7,229  6,050  1,179 19.5%
17 How I Met Your Mother CBS 9,710  8,146  1,564 19.2%
18 Criminal Minds CBS 14,384  12,214  2,170 17.8%
19 BROTHERS & SISTERS ABC 11,462  9,739  1,723 17.7%
20 Two and a Half Men CBS 14,052  11,940  2,112 17.7%

I ashamed to admit it took me this long to note the over representation of sitcoms in the % DVR top 20. With 6 of the 20, they're much better represented than their population in the broadcast schedules in general. Perhaps laughs are better enjoyed on your own schedule.

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.

 
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