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Univision Owns Friday Night 18-34 Demo

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May 19th, 2008

Univision

Friday night may be an off night for the broadcast networks these days, and Univision capitalizes on it with the two highest rated shows in the 18-34 demo for the entire evening.  Fuego en La Sangre was the #1 18-34 show of the evening, but we've written about Fuego several times before.  The season finale of Nuestra Belleza Latina 2008, a reality/beauty competition was the #2 show in the 18-34 demo for the evening and #1 from 10pm-11pm.   Univision issued a press release with lots of age and gender breakouts for the show:

    • Viewers 2+:                 4,304,000
    • Adults 18-34:              1,460,000
    • Adults 18-49:              2,527,000
    • Women18-34:            920,000
    • Women 18-49:            1,586,000
    • Men 18-34:                  540,000
    • Men 18-49:                  941,000
    • Teens 12-17:               219,000
    • Kids 2-11:                    566,000

The press release notes that the Friday finale had more 18-34 year olds than Gossip Girl, and One Tree Hill (and Smallville and Supernatural and Boston Legal, Supernanny, Wife Swap, Without a Treace, Law & Order, Medium, The Big Bang Theory...and more).  The results were impressive in the demo even for the whole week. For Friday night Univision was:

  • #1 among Adults 18-34
  • #1 among Women 18-34
  • #1 among Men 18-34
  • #2 among Kids 2-11, beating ABC, CBS, NBC and FOX
  • #2 among Adults 18-49, beating ABC, NBC, FOX and CW
  • #2 among Women 18-49, beating ABC, NBC, FOX and CW
  • #3 among Men 18-49, beating ABC, NBC and FOX
  • #3 among Viewers 2+, beating NBC, FOX and CW
 
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