CBS Continues Atop Weekly Viewer Race, Fox Wins All Age Demographics
CBS stayed on top in the most recent week for average viewers from May 12-18, 2008 but with a smaller margin over ABC than last week. CBS lost about 300,000 average viewers from the previous week, and ABC gained about 30,000 to narrow the gap.
As has been usually the case since American Idol began, Fox won all the age demographic categories with ABC in second in each case. However, Fox's margins have been shrinking and it won the adults 25-54 category by only 170,000 viewers.
This week marks the end of the unofficial broadcast season [although the official season continues until the new season begins in the Fall], so it's officially "summer" programming from here on out.
ABC was second place in every category. Looking at the current situation, and their announced schedule for Fall 2008, I like them to strengthen next season.
Seemingly to have given up on the current season and airing multiple reruns, NBC managed only a distant fourth place in most categories and fifth in adults 18-34 behind Univision. It lost over 450,000 average viewers from the previous week. NBC's Fall 2008 schedule doesn't impress me a bit, they'd better hope for some monster NFL matchups on Sunday Nights or they're going to be embarrassed again.
Wanting to make even NBC look relatively good, CW lost about 120,000 average viewers to finish sixth across the board in all categories with only 2.68 million average viewers. That's less than many cable networks who have to program far more hours. It's already being rumored that next season may be the last for the CW.
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.