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Nielsen Ratings May 24, 2008: NBA Playoffs Can't Save Saturday Night

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May 25th, 2008

Scoreboard for Sat. May 24, 2008 CBS ABC FOX NBC
Total Viewers (million) 4.55 4.34 3.98 3.13
Rating/Share: Adults 18-49 0.8/3 1.6/6 1.3/5 1.0/4

CBS won the most total viewers and still came in last place in the 18-49 demographic. Yes, CBS even lost out in the demo to reruns of Most Outrageous Moments and Last Comic Standing on NBC. Sad. NBA Playoffs really couldn't save an even slower than usual (due to the holiday weekend) night, and while ABC did win the 18-49 demographic, the game didn't average even a 2.0 in the 18-49 year old demographic. Though it did at least crack a 2.0 in the last half hour as the Boston Celtics won against the Detroit Pistons and were finally able to win a playoff game on the road. Here's the half hourly data:

Time Net Show Viewers (Millions) 18-49 Rating/Share
8:00 ABC NBA Playoff : Boston Celtics vs. Detroit Pistons 3.14 1.0/4
  CBS Movie: Vinegar Hill 3.76 0.6/3
  NBC Most Outrageous Moments (R ) 2.54 0.6/3
  FOX COPS (R ) 3.33 1.1/5
         
8:30 ABC NBA Playoff : Boston Celtics vs. Detroit Pistons 3.90 1.4/6
  CBS Movie: Vinegar Hill 3.87 0.7/3
  NBC Most Outrageous Moments (R ) 3.01 0.9/3
  FOX COPS (R ) 4.00 1.3/5
         
9:00 ABC NBA Playoff : Boston Celtics vs. Detroit Pistons 4.69 1.7/6
  CBS Movie: Vinegar Hill 4.28 0.7/3
  NBC Most Outrageous Moments (R ) 3.75 1.2/5
  FOX America's Most Wanted 4.16 1.3/5
         
9:30 ABC NBA Playoff : Boston Celtics vs. Detroit Pistons 4.55 1.7/6
  CBS Movie: Vinegar Hill 4.80 0.7/3
  NBC Last Comic Standing (R ) 2.90 1.1/4
  FOX America's Most Wanted 4.44 1.3/5
         
10:00 ABC NBA Playoff : Boston Celtics vs. Detroit Pistons 4.63 1.8/6
  CBS 48 Hours Mystery 4.92 0.9/3
  NBC Last Comic Standing (R ) 3.26 1.2/4
         
10:30 ABC NBA Playoff : Boston Celtics vs. Detroit Pistons 5.13 2.1/7
  CBS 48 Hours Mystery 5.65 1.2/4
  NBC Last Comic Standing (R ) 3.24 1.3/4

Nielsen Ratings Source: Nielsen Media Research. Full night's results available via Marc Berman/Mediaweek.

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