Gossip Girl Redefines Hit?

Categories: TV Business

Written By

May 26th, 2008

The herd instinct in the entertainment media is strong, once the conventional wisdom is in place it seems to have a life of its own, whether it's true or not.

A recent TV Week article by Josef Adalian shows that the CW's powerful PR machine has struck yet again.

"...The CW’s “Gossip Girl.” ....emerged as a certifiable pop-culture phenomenon that, thanks to its download dominance on iTunes, threatened to redefine the definition of “hit show.”"

A "hit show" used to be "a show with lot of viewers". I guess it's now threatening to become "a show with good PR", because Gossip Girl certainly doesn't have a lot of viewers, and we know how meaningless iTunes ranking and revenue is at this point compared to good old fashioned TV advertising.

And even between CW siblings, Gossip Girl gets all the praise, while Reaper has the marginally better 18-49 viewer numbers. Seems that Mom always did love Gossip Girl best.

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