Live + Same Day Cable News Daily Ratings for May 23, 2008
P2+ Total Day
FNC – 783,000 viewers
CNN – 533,000 viewers
MSNBC – 398,000 viewers
CNBC – 236,000 viewers
HLN – 224,000 viewers
P2+ Prime Time
FNC – 1,268,000 viewers
CNN – 871,000 viewers
MSNBC- 832,000 viewers
CNBC – 236,000 viewers
HLN – 337,000 viewers
25-54 Total Day
FNC – 200,000 viewers
CNN –180,000 viewers
MSNBC – 161,000 viewers
CNBC – 74,000 viewers
HLN- 91,000 viewers
25-54 Prime Time
FNC – 240,000 viewers
CNN – 293,000 viewers
MSNBC – 319,000 viewers
CNBC – 84,000 viewers
HLN – 93,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 1,004,000 viewers (336,000)
American Morning- 497,000 viewers (190,000)
Morning Joe – 322,000 viewers (125,000)
Morning Express w/ Meade- 199,000 viewers (104,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,089,000 viewers (234,000)
Situation Room- 645,000 viewers (149,000)
Race to the White House- 553,000 viewers (128,000)
Mad Money – 149,000 viewers (a scratch with 48,000)
Prime News- 158,000 viewers (70,000)
7PM - P2+ (25-54)
Fox Report w/ Shepard Smith – 1,034,000 viewers (234,000)
Lou Dobbs – 715,000 viewers (187,000)
Hardball – 649,000 viewers (192,000)
Kudlow & Company- 156,000 viewers (67,000)
Glenn Beck – 205,000 viewers (a scratch with 38,000)
8PM - P2+ (25-54)
The O’Reilly Factor- 1,673,000 viewers (273,000)
CNN Election Center– 715,000 viewers (208,000)
Countdown w/ Olbermann – 1,244,000 viewers (452,000)
Fast Money- a scratch with 119,000 viewers (63,000) **Ran from 8-8:30PM ET
High Net Worth- a scratch with 107,000 viewers (a scratch with 42,000) **Ran from 8:30-9PM ET
Nancy Grace – 461,000 viewers (100,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,305,000 viewers (271,000)
Larry King Live – 1,155,000 viewers (406,000)
Race to the White House – 675,000 viewers (266,000)
Deal or No Deal - 459,000 viewers (133,000)
Glenn Beck- 311,000 viewers (92,000)
10 PM P2+ (25-54)
Crime Scene – 826,000 viewers (177,000)
Anderson Cooper– 742,000 viewers (264,000)
Countdown w/ Olbermann – 578,000 viewers (239,000)
Donny Deutsch- 136,000 viewers (67,000)
Nancy Grace – 265,000 viewers (98,000)
11 PM P2+ (25-54)
The O’Reilly Factor (repeat) - 864,000 viewers (247,000)
Anderson Cooper – 546,000 viewers (249,000)
MSNBC Investigates- 374,000 viewers (202,000)
Mad Money- a scratch with 67,000 viewers (a scratch with 30,000) **Ran from 11-11:30PM ET
High Net Worth- a scratch with 67,000 viewers (a scratch with 34,000) **Ran from 11:30-Midnight ET
Showbiz Tonight– 355,000 viewers (173,000)
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
Prime Time = 8-11pm
Nielsen TV Ratings Data: ©2008 Nielsen Media Research, Inc. All Rights Reserved.
All the election hub-bub is really driving numbers, especially MSNBC’s. You have to wonder where everybody will end up this time next year, though.
All the election hub-bub is really driving numbers, especially MSNBC’s. You have to wonder where everybody will end up this time next year, though.
All the election hub-bub is really driving numbers, especially MSNBC’s. You have to wonder where everybody will end up this time next year, though.
Doug, I’d expect cable news overall to return to pre-election viewer levels.
Although depending on who gets into the White House there may be some interesting shifts *between* the different networks.
Doug, I’d expect cable news overall to return to pre-election viewer levels.
Although depending on who gets into the White House there may be some interesting shifts *between* the different networks.
Doug, I’d expect cable news overall to return to pre-election viewer levels.
Although depending on who gets into the White House there may be some interesting shifts *between* the different networks.
If the Dems get elected, I could very well see Fox`s numbers go up and MSNBC`s drop as KO has nothing to rant about. The opposite might be true if the Repubs go for the gold. I see MSNBC being in a much more precarious state, though, as their audience is younger and it`s the younger audience that tends to be the most fickle in their tv viewing patterns. Fox`s older aud is going to stick with them until, well, they eventually die off.
Speaking of the BOR vs KO thingie, I wonder if KO has ever came as close to BOR in viewers as he did last night. The spread between the two used to be 3:1, but last night it was much, much closer with KO walloping BOR in adults.
Doug, Bill O was not actually on the show for Friday 5/23 or at all the week of 5/19-5/23. I'm not sure if either was on last night (Monday 5/26), but we haven't seen the ratings for last night yet.
Bill O' was in rerun on Friday. Unfortunately, for the sanity of the world, KO's numbers are rising.
Bill O' was in rerun on Friday. Unfortunately, for the sanity of the world, KO's numbers are rising.